Rajann Sharmaa Email and Phone Number
I am a Buying, Sourcing and Production Specialist with global experience in managing premium and high-volume apparel operations in retailing and wholesaling organisations. Throughout my career, I have a demonstrated history in strategic sourcing and production, managing production and merchandising operations, steering product strategy and assortment planning, working with Product Teams, and building relationships with international suppliers. I have a substantial understanding of fashion categories and a solid knowledge of fabric and garment construction. As an emerging specialist in Fashion production, I have been fortunate to work with brands and retailers in the U.S. and Europe, namely Limited Express, Lane Bryant, Liz Claiborne, Banana Republic, Marks & Spencer, House of Fraser Tommy Hilfiger, Tom Tailor, Walmart, and JC Penney, wherein I have gained a deep understanding of customers aspirations and expectations. Being technically minded and a strong communicator, I pride myself on engaging with stakeholders in a diplomatic yet influential manner to bridge internal and external stakeholder needs and deliver results exceeding expectations. My pragmatic, patient, and professional manner and excellent interpersonal skills allow me to build collaborative relations with local and overseas suppliers. I am consumer-focused, enthusiastic about contributing to organisational success, and have the maturity and energy to take on a new career challenge.AREAS OF SPECIALISATION✅ High-volume Apparel Retail Experience✅ Sourcing Local and International Suppliers✅ Managing Vendor Relations and Performance✅ Product Management and Development✅ Global Sourcing and Procurement Practices✅ Category Management and Assortment Planning✅ Supply Chain and Inventory Control✅ Retail Merchandising and Product Lifecycles✅ Knowledge of Fabric and Garment Construction✅ Identifying and Analysing Market Trends✅ Working cross-functionally with Key Stakeholders✅ Building interdepartmental relationships✅ Genuine, open, and transparent communicator✅ Flexible, inclusive, and motivational leaderI’m always open to expanding my network and connecting with other top professionals. Please add me as a connection and contact me at: 📩 rajansharma100@hotmail.com
Shoppers Stop
View- Website:
- shoppersstop.com
- Employees:
- 5948
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President- Private BrandsShoppers Stop Nov 2023 - Present• Managing profit and loss for Private Brands at Shoppers Stop, leading global sourcing, production, and vendor management.• Implemented trend analysis and business strategy to drive margin improvement and quality assurance.• Built a strong team and effectively managed open-to-buy (OTB) for successful product launches.
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President Buying & SourcingV-Mart Retail Ltd. Jul 2016 - Nov 2022New Delhi Area, IndiaReporting to the Managing Director, with full responsibility for buying and sourcing for multiple product categories and managing the company’s global supply chain. Highlights:⭐ Formulated and executed strategies that saw revenues grow from $90m to $300m in 6 years by shifting to private labels, revitalising assortments, and maintaining a 90% OTIF (on-time in full) record.⭐ Rationalised Fabric and Trim Vendors, opening opportunities for cost savings through increased volume discounts, and introduced open costing principles which reduced costs and delivered intake margins of 4.5%, far exceeding company expectations.⭐ Conceptualised and developed sustainable fashion products made of recycled polyester and green denim, gaining significant popularity with the media and customer base.Responsibilities:► Managed a team of 5 ,providing leadership and direction in buying,sourcing, design,production and quality. ► Formed established networks with overseas factories and suppliers.► Undertook buying and sourcing trips across India with extended travel to China and Europe.► Cultivated strategic and productive alliances with Suppliers and Manufacturers.► Maintained contact with Suppliers, scheduling regular visits to strengthen trading relationships.► Reviewed and negotiated commercial agreements with Vendors and Suppliers.► Collaborated with Product Development and Production Teams to develop merchandising strategies.► Established criteria for selecting Suppliers, and documented SOPs and Quality Assurance manuals.► Steered sourcing strategies for product categories across Men's, Women's, and Children's fashions.► Analysed market trends and competitor benchmarking to optimise assortment methodologies.► Developed cost reduction strategies, and continuously improved manufacturing processes.► Liaised with Auditors to remedy compliance issues with factories and suppliers.► Coached and mentored high-performing teams, encouraging individuals to achieve their KPIs. -
Vice President Buying & SourcingVishal Mega Mart (Airplaza Retail Holdings Private Limited) Sep 2009 - Jun 2016New Delhi Area, IndiaOversaw strategic buying and sourcing of Men's, Women's, and Children's apparel, with additional functions spanning Supplier Management, Quality Assurance and Assortment Planning. Vishal Mega Mart provides fashion, household, and grocery products from 450 stores across India with an annual sales revenue of $900M.Achievements:⭐ Revamped trading arrangements with key business partners, negotiating 90-day payment terms with Suppliers and rationalising Vendor portfolios, improving working capital and saving 10% in inward costs. ⭐ Delivered the latest fashions at attractive prices and introduced a range of entry-level priced products that significantly increased customer traffic and saw apparel sales contribution rise from 43% to 52%. ⭐ Developed new product lines aligned to the fashion aspirations of customers, delivering a 32% growth in the major Ladies’ categories, including a 10% and 7% revenue increase in Women’s and Girl's wear, respectively. ⭐ Introduced a Mark Up-Mark Down strategy (MUMD) across each fashion category's major departments, which effectively counter-balanced reduced margins during end-of-season sales.Responsibilities:► Monitored domestic and international fashion trends and conducted customer research.► Maintained procurement standards, overseeing compliance with policy and regulatory obligations.► Optimised apparel assortments, formulating a mix of fashion categories that maximised sales revenue. ► Strengthened Supplier relations, delivering competitive advantages, quality products & lower costs.► Onboarded with new vendors, overseeing evaluation, selection, and due diligence.► Prepared annual expense budgets and cost-saving projections to support strategic planning.► Monitored supplier performance, implementing scorecards to measure compliance with service levels. ► Coached Category Managers in negotiating with suppliers and implementing cost-control initiatives. -
Vice President, Production & MerchandisingOrient Craft Limited Aug 2004 - Aug 2009IndiaOrient Craft Limited is one of India's largest garment manufacturing organisation, catering to the top fashion brands like Polo Ralph Lauren, Banana Republic, Limited Express, Tommy Hilfiger, Polo, Ralph Lauren, Marks & Spencer, Abercrombie and Fitch, Zara, Lic Claiborne.Achievements:⭐ Enhanced gross margin by 5% by driving efficiencies in the procurement of raw materials. ⭐ Increased the Tommy Hilfiger fashion range which increased revenue by 20%.⭐ Introduced Tom Tailor and House of Fraser to the organisation fashion portfolio.⭐ Achieved 0% quality product claims during my tenure.Responsibilities:► Managed 5 direct and 50 indirect reports performing production, sourcing, and buying functions. ► Account managed existing customers and developed new business opportunities.► Ensured fabrics and products were ordered by Merchandising in time to meet delivery dates.► Oversaw production schedules, managing potential delays and issues to meet production demands.► Worked with Merchandising and Finance to manage deliveries, cash flow, and buyer relations.► Facilitated QC meetings with Production and Merchandising to ensure quality standards were met.► Led negotiations with 3rd Party Fabric Suppliers.► Coordinated Time & Action calendars across various functions to meet customer expectations.► Streamlined stock movement processes to ensure delivery deadlines were achieved.► Visited international customers to present seasonal ranges. -
General Manager Sourcing And ProductionTillsonburg Apparel Feb 1993 - May 2004New Delhi Area, IndiaReporting to the Managing Director, with responsibility for launching and heading the offices in India and Bangladesh. Tillsonburg Hong Kong was a large Fashion house based in Hong Kong with brands like Limited Express, Lane Bryant, Lerner’s, Limited Too, Walmart, and JC PENNY.Achievements⭐ Launched a global Hong Kong-based design house across India, successfully building and managing a $50M business from scratch. ⭐ Added 6 new customers into the company’s portfolio which generated extra business and revenue. ⭐ Negotiated beneficial credit terms with suppliers, and introduced open costing principles which reduced costs by 10%.⭐ Introduced global fashion brands like Limited Express, Limited Too, Lerner, Walmart, and JC PENNY .Responsibilities:► Established offices in India and Bangladesh, and sourced global suppliers to fulfill customer needs.► Oversaw product development, factory allocation, and supply chain functions.► Managed cost budges, margins, Vendors, and Human Resources.► Engaged with key suppliers, managing their capacity and monitoring performance.► Sourced new suppliers to support business needs and growth initiatives.► Monitored logistics to maintain efficient distribution networks across the customer network.
Rajann Sharmaa Education Details
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Negotiation Mastery -
Business And Commerce
Frequently Asked Questions about Rajann Sharmaa
What company does Rajann Sharmaa work for?
Rajann Sharmaa works for Shoppers Stop
What is Rajann Sharmaa's role at the current company?
Rajann Sharmaa's current role is Sourcing, Buying & Production Specialist🔸Product Strategy and Development🔸Trend Analysis🔸Global Sourcing🔸Production Management🔸Supply Chain🔸Budget Management🔸Retail 🔸Supplier Relations🔸Quality Assurance.
What schools did Rajann Sharmaa attend?
Rajann Sharmaa attended Harvard Business School, University Of Delhi.
Who are Rajann Sharmaa's colleagues?
Rajann Sharmaa's colleagues are Raju Patel, Priyanka Rajanala, Rohit Lal, Subha Karmakar, Manoj Sarkar, Ritu Tewari, Md Jabed.
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