Satish Rajan Email & Phone Number

Chennai, Tamil Nadu , In

Lead Global and National Marketing covering Pan-India and the Middle-East. Owned the Business Impact of Marketing by Strengthening the B2B, B2C, and B2E Brand Image, and Deepened the Value of the Company. Lead the Organization through the Global Marketing Maze and Traversed the Road to Amplify Brand and Demand Generation. Leveraged the Ideal Mix of Online and Offline Levers to Drive Recall, Acquisition, Engagement and Conversion. Setup the Optimal Marketing Engine with Right-fit People, Processes and Tools for Strategic Depth, Operational Efficiency and Speed of Execution.

Dubai, Ae

Lead Global Marketing Initiatives covering UAE (Dubai, Abu Dhabi), the Middle East (Qatar, Saudi Arabia), and Europe (Poland, Romania). Owned the Business Impact of Marketing by Strengthening the B2B, B2C, and B2E Brand Image, and Deepened the Value of the Company. Helped the Organization navigate the Global Marketing Maze and Traverse the Road to Amplifying Brand and Demand Generation. Leveraged the Ideal Mix of Online and Offline Levers to Drive Recall, Acquisition, Engagement and Conversion. Setup the Optimal Marketing Engine with Right-fit People, Processes and Tools for Strategic Depth, Operational Efficiency and Speed of Execution.

Bangalore, Karnataka, In

Lead the Marketing Function to develop the strategy, own the plan and execute on the initiatives required to improve the early consideration of the brand leading to wider awareness and increased demand. Also, worked with all business units to optimize lead generation efforts, and engaged closely with key stakeholders to understand and forecast market trends, to stay aligned with the growth ambitions of the business. Managed all inbound and outbound marketing assets, campaigns, tools and processes across digital (website, email, social media) and offline (PR, Events, Advertising) channels.

Santa Clara, California, Us

Managed the India marketing team, focused on strengthening marketing operations and processes and increasing the speed and impact of execution of demand generation activities globally. Led the global marketing planning and budget alignment to maximize return on investment. Improved lead generation processes to generate BANT-qualified opportunities and streamlined the lead handover to sales process. Worked closely with management, global, regional and local marketing teams to monitor plans, execution, budgets, processes and ROI.

Ballerup, Denmark, Dk

Scaled Columbus global marketing and setup shared services team to streamline collateralproduction and campaign execution across 12 business units. Worked closely with regionalmarketing teams to achieve effective and efficient global go-to-market activations whileimproving marketing budget utilization using the shared services model

Lowell, Ma, Us

Created and managed the end-to-end regional marketing strategy to drive awareness andconsideration for Kronos solutions across India. Worked closely with field sales and globalmarketing teams to complement country revenue targets within budget and timelines

Walldorf, Bw, De

Generated global marketing qualified opportunity pipeline by driving awareness and createddemand for 50+ B2B products and solutions. Worked in a fast-paced environment, with a high-energy global marketing team to achieve targets within resources and timelines

- Created go-to-market strategy by understanding the product, market and gaps- Managed marketing team to create assets and execute marketing activities- Increased traffic through SEO, SEM and online advertising on Google AdWords- Acquired registered users via promotions like events, contests, SMS/email campaigns- Generated advertising revenue thorough Google AdSense- Collated feedback from end-users and thought leaders to identify bugs and feature requests- Coordinated with product development team to ensure inclusion of essential features- Demonstrated website to investors (Proto.in) and end-users (Barcamp, Ryze, YPS, PMI)- Created weekly marketing performance reports and proposed improvements- Assisted CEO in creating the business plan for potential investors

Chennai, In

- Created business plans to monitor existing alliances as profit centers- Analyzed markets to identify prospective alliances and negotiate symbiotic deals- Influenced key stakeholders to leverage these strategic alliances and improve profitability

Bangalore, Karnataka, In

- Developed ‘AQUA’, an automated testing tool in C++ to check formatting of eBooks

- Completed 3 architectural design projects, from schematics to approval using AutoCAD

Mba, Marketing

B.E., Architecture

Diploma, Ecommerce