Raja Petchimuthu Email & Phone Number

Australia

Australia

Melbourne, Australia

Clark Rubber is an iconic Australian retailer with a history dating back to 1946. With stores nationally, Clark Rubber specialises in pools, foam and rubber providing us with a unique place in the Australian retail market.Developed a business plan, project managed and launched a brand new best-in-class website on time and on budget Responsible for the development and implementation of the broader digital marketing strategy across all channelsManaged a lean internal team and several external digital agencies in executing regular campaigns to create multiple touchpoints for customersPlanned and managed annual digital advertising budgets across all digital channels SEM / SEO, Social media, YouTube, Market places (eBay, Amazon) etcDelivered substantial improvements across all critical business KPIsDrove continuous improvement across all digital channels, and delivered over +179% (FY21 YoY) in revenue growth and +88% up on sales budget and 229% up on transactionsIntroduced several eCommerce sales opportunities, disrupting the competition in Pools, Foam & Rubber categoriesProject lead and launched a new cut-to-measure functionality on the website which resulted in additional revenue of over +500k in just 3 months.Project lead and launched a new Clark Rubber Marketplace (Dropship) functionality on the website. Launched Clark Rubber on marketplaces like eBay & AmazonSuccessfully rolled out Affiliate marketing channel for additional digital revenueSpearheaded tenders to onboard new digital partnersAnalysed sales and marketing data to provide detailed insights on user retention / behaviour

Richmond, Victoria, Australia

Ensure the digital user experience and conversion rate optimisation remain key business priorities.Responsible for the development, implementation and management of multiple digital channel strategies including; PPC Campaigns, Shopping Campaigns, Search Engine Optimisation, Display Advertising Campaigns, Social Media Marketing (paid & organic), Affiliate Marketing and Email Marketing (over ~250k database) to drive business growth.Delivered 101% Year on Year Growth of the e-commerce channel and increased profitability of online channel by 300% through the improvement of conversion rate (increased to 4.78%), reduction of spending and streamlining of services.Spearheaded revenue growth from PPC campaigns to 442%+ in ROAS through meticulous optimisation & by reducing wasted spends.Developed and executed SEO strategy that achieved and sustained top 3 rankings on Google and Bing (organic, non-paid results) for key product search terms.Responsible for budgeting and cost management across multiple digital channels.Achieved first page in organic search results through website optimisation and implementation of a new content strategy.Project managed Netsuite <-> BigCommerce integration project.Weekly and monthly analytic reporting of eCommerce revuenue, site traffic, marketing spend tracking and conversions to identify and implement initiatives that grow the digital business.Proactive data analysis and reporting that provides customer insights, and guides conversion rate optimisation recommendations.Extensive experience using digital analytics/intelligence tools including Google Analytics, SEMRush, Facebook insights & Screaming Frog.Managed the introduction and promotion of a loyalty scheme for customers. Analyzed reports on the loyalty scheme to identify customer trends and shopping habits. Responsible for the review of external agencies (eg. PR, Copy writers), to ensure KPIs are met.

Richmond, Australia

Melbourne, Australia

• Lead a publishing team responsible for Retail.LIVE communication platform that is used by the entire Telstra Retail channel which currently get 1.5 million traffic per month and have 18,000 active users and 2,000 active stores. • Optimize copy and landing pages for search engine marketing• Perform ongoing keyword discovery, expansion and optimization• Research and implement search engine optimization recommendations• Work with the development team to ensure SEO best practices are properly implemented on newly developed code• Work with editorial and marketing teams to drive SEO in content creation and content programming• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.• Coordinate client publishing tasks via in-house & JIRA support management system (about 200 active users) and achieve SLA targets with prompt follow ups.• Manage multiple escalation inboxes: RetailLive Registration, RetailLive Support., etc.• Engaging with client to assess publishing and support requirements through to delivery.• Primary/secondary point of contact for deliverables.• Resource allocation and time estimation for changes.• Work with development team to ensure changes have been successfully completed and deployed on production in conjunction with project requirements and timelines.• Implement and improve existing publishing processes.• Monitor and report on support requirements and objectives to business and management.• Provide feedback where necessary from project definition phase to implementation and support.• Communicate issues/tasks to development team.• Resolve and/or escalate issues in a timely fashion.• Build strong relationships with clients and development team.

• Approve and publish content onto a client’s retail website, using the RedDot 7.5 and Open Text Web Site Management Server 10.1 Content Management System• Manage multiple escalation inboxes: RetailLive Registration, RetailLive Support., etc.• Use the Publishing Extranet Tool as a guide to work requests, and ensure work requests are executed in a timely fashion• Liaise with stakeholders from all portfolios, in publishing content and adding new functionalities to the website• Provide training to stake holders on using publishing extranet tool• Administer user access permissions and developed site usage reports for the senior management team• Provide assistance in revamping web page templates• Create and liaise with stake holders on day-to-day page report and provide suggestions on how to improve the hits • Raise technical issues dockets and follow through on resolutions• Deliver user administration workshops, updates and train Contracts Managers, Dealer Managers, Product mangers on page profiling and user access restrictions • Create and manage web forms using a custom built web form tool and pull submission reports for stake holders• Write and present to senior management daily reports and performance status• Provided technical leadership in managing a special project of 4 experts to redesign and revamp Telstra’s Retail.Live homepage after extensive research on usability analysis and methodologies

Melbourne, Australia

• Analysing, designing and coding the client’s new website• Managing website content migration and platform transformation, while maintaining service level agreements• Having direct contact with the client and resolving issues relating to the new website• Working on multimedia content • Also involved in the development and maintenance of some smaller websites based on PHP, MySql, ModX CMS, HTML and CSS

Mit, Information Technology

Mtech( Iweb ), Internet And Web Computing

Master Of Science (M.Sc.) Software Engineering, Computer Software Engineering