Spearheaded inbound sales and digital marketing initiatives including account based marketing, analyst relations, rebranding, website, content strategy, SEO, and social media marketing.

A direct hire of the CMO to revamp the company website, collateral and other digital assets;Promoted to manage the social media marketing which includes brand management (ORM), social & community, public relations, and web properties.

• Championed the early adoption of web marketing techniques and tactics. This included search engine marketing, email marketing, unified content strategy, social media marketing, affiliate marketing, and the use of web analytics for visitor analysis • Developed go-to-market strategies for all services and product lines, including marketing and sales enablement plans. Responsible for market and competitor analysis, customer research and segmentation, and product positioning.• Managed… Show more • Championed the early adoption of web marketing techniques and tactics. This included search engine marketing, email marketing, unified content strategy, social media marketing, affiliate marketing, and the use of web analytics for visitor analysis • Developed go-to-market strategies for all services and product lines, including marketing and sales enablement plans. Responsible for market and competitor analysis, customer research and segmentation, and product positioning.• Managed (Planning, developing and executing) digital marketing campaigns to drive traffic, conversions, and positive customer experiences• Managed corporate website and intranet content• Sustained the image of the company by liaising with National and International IT associations such as HYSEA, PMI, etc. Show less

• Drove storage & security software sales through channel partners (resellers &OEMs)• Created product line business plan and marketing strategy• Successfully identified, scooped, and closed engagements with vendors and channel partners• Managed team size of 11; scrutinized sales funnel on case to case basis, brainstormed on faster closures/win over the competition, understand supplementary needs to lock case, margins, discounts required etc.• Involved in active preparation and… Show more • Drove storage & security software sales through channel partners (resellers &OEMs)• Created product line business plan and marketing strategy• Successfully identified, scooped, and closed engagements with vendors and channel partners• Managed team size of 11; scrutinized sales funnel on case to case basis, brainstormed on faster closures/win over the competition, understand supplementary needs to lock case, margins, discounts required etc.• Involved in active preparation and presentation of solutions, developed proposals and respond to RFIs and RFQs• Prepared product descriptions / write-ups, proposals, bundled-offers and presented to various corporate, ISV’s, partners / re-sellers, resulting in new business and brand awareness Show less