• Assessing the organizational requirement for Web analytics implementation across multiple web properties• Solution design and recommendations for each web page under Report Suites• Generating reports and visuals from Reports and Workspace under Report Suites • Debugging web pages using Adobe Experience Cloud Debugger to validate the eVars and Props• Driving end-to-end testing activities for tags validation including - creating test plan, test effort estimation for tags audit on test environments.• Extensive usage of SiteCatalyst for reporting by creating dashboards and segmenting various traffic and conversion variables.• Key Insight Analysis. Evaluating results and providing reporting and feedback on findings.

• Involved in gathering business requirements from the end users and management.• Help define and drive test Key Performance Indicators (KPIs).• Extracted the business requirements for E-commerce from various sessions with business leads and maintained them using Requisite Pro, tracing them all the way to the system artifacts.• Prioritized requirements to be developed according to agile methodology.• Design and develop tagging structures, custom analytic tags and parameters, and reports to support business requirements, including conversions, recommendations.• Design and implemented Google Analytics and Intelligent Offer on new web site built.• Configure Adobe Analytics account, user management and enabling of any features/variables/view• Lead the data analysis and reporting of test Key Performance Indicators (KPIs).• Expertise in implementing custom tags.

• Involved Web analytics lifecycle right from gathering business requirements to implementation, testing, reporting, insights, and strategy.• Handled tag implementation for Adobe Marketing Suite using Tag Management (Adobe DTM) across web.• Be able to identify gaps in the current data capture strategy and collaboratively implement enhancements.• Partner with Business and Technology teams to develop and communicate requirements for web projects and initiatives. Mentor development teams to implement tracking code correctly and adhere to best practices.

• Involved Web analytics lifecycle right from gathering business requirements to implementation, testing, reporting, insights, and strategy.• Driving end-to-end testing activities for tags validation including - creating test plan, test effort estimation for tags audit on test environments.• Subject-matter expert on web analytics implementation and reporting, providing training to analysts and business users.• Defining the variables, designing the Implementation framework for data collection.• Debugging / troubleshooting by using Proxy tools like Charles, fiddler.• Interpretation of Omniture Site catalyst framework and coming out with an implementation/development plan.