Industry Advisory Board for UCL's Department of Electrical Engineering.

CMO for Google's Business Marketing, leading teams of 30+ B2B marketers, responsible for product marketing, thought leadership and customer acquisitions, to an audience of 100s of thousands of Enterprises and SMBs, and through 1000s of channel partners. Partnered with Sales MDs who collectively led teams of 1000+ sellers. Developed AI positioning across Advertising and Cloud, launched workshops for CEOs and CMOs with Google DeepMind. Scaled AI messaging to mid level execs and practitioners with Sales and GTM. Launched a revenue acceleration program, re-positioning YouTube and scaling up sales and marketing activations, accelerating YoY growth by 20 points, scaling business to billions of $. Managed ABM programs - Google Executive Summit (for CEOs/CMOs), YouTube Festival, Think series (Export, Measurement, Retail, Apps etc), engaging execs and practitioners at 90% of enterprise and top tier mid markets, driving pipeline growth. Led ThinkwithGoogle.com team of content editors, to rank in top 3 of industry publications. Drove demand gen programs for new customer acquisition (PLG), with campaigns across paid and owned media, to drive MQLs to a 150 person Inside Sales team (inbound, outbound and channel), to deliver a '90 day' revenue target of 100s of millions. Used qual and quant research to develop new Mid Market customer value segments, scaled globally. Led strategy planning for B2C Hardware and Brand with budgets of $250M and 100+ marketers. Interim lead for the Consumer Apps teams (Google Pay, Chromebooks, Search), led positioning and growth marketing strategy. Worked with PR & Policy to create a Brand and Reputation plan after extensive Market Research through focus groups and quant surveys. Shortlisted for Great Manager award. Led DEI programs, launched the Digital Marketing Apprentice program for under-represented talent; >100 graduates. Sponsored Asians in Marketing, partnered with Black Googler Network to run a mentoring program.

Praesideo is a climate tech company enabling corporates and investors achieve their net zero pathways by tracking supply chain emissions.

Trustee at Mental Health charity, Mind Hammersmith & Fulham

Advised on GTM for the SMB customer segment

Onfido was one of the hottest UK Fintech startups, revolutionizing the background check sector. I advised on B2B GTM. The business was acquired by Entrust for $650M.

I gave strategic and GTM advice to the Chairman and executive team of Startup Loans, a government backed non profit that has given loans to over 10k UK entrepreneurs.

Developed digital marketing strategy and experiments for Booker in collaboration with the CEO.

Yell provided local and national advertising to 400k SMBs through its print, online, mobile and voice directory solutions. Led the BD team, which managed key internet, mobile/smartphone and media partnerships with global players such as Microsoft, Google, Meta and large publishers. Product Strategy: Developed strategy for growing Yell’s in house online ad network which includes ad optimization (contextual, geo, behavioral) and new ad formats, with partners such as Facebook. This key project had visibility with Yell’s investors and involved extensive customer, competitor and landscape analysis with sign off by Yell’s UK CEO. Launched the product, delivering 30k+ new customer signups, making it one of the most successful product launches. Strategic and Affiliate distribution partnerships: Managed the development of strategic partnerships with blue chips such as Orange/Tmobile, Sage, Expedia and others. Developed Yell’s affiliate strategy with selected private sector and non-profit B2B affiliates. Engaged with Facebook UK leadership to position Yell as a pioneer launch partner for social advertising and develop Facebook Pages for SMEs. Internet and Mobile Traffic Acquisition: Optimized internet traffic acquisition and sponsored key relationships. Managed Yell’s POI licensing discussions with Nokia, Twitter, TomTom, Orange Local etc. Engaged with Apple, Google and other app store managers to position Yell mobile apps as prime candidates for profiling and joint consumer marketing. Engaged with mobile ad networks AdMob and iAds to prototype mobile marketing for yell.com traffic acquisition.

Part of executive team for this innovative B2B marketing company. Worked closely with CEO to restructure organization and lead new business development and launch of online marketing products such as web analytics and other internet advertising and publishing tools through enterprise e-commerce and web hosting channels. Strategic Alliances: Managed relationship development with Google, Yahoo and AOL. Worked directly with Google Analytics team in Mountain View/Europe and Google AdSense and AdWords in Europe. Launched a co-marketing campaign with the Analytics and AdWords. Worked with Google’s European enterprise e-commerce team to help increase conversions for key customers. Channel & Reseller Partnerships: Sourced, negotiated and managed alliances with C and executive level contacts at top US/European web hosts such as Lycos Europe, United Internet’s 1&1, Pipex and GoDaddy. Contracted partners managing over 4 million websites with another 8 million in pipeline. Developed relationships with ad/affiliate networks such as Doubleclick, OpenX, BlueLithium (now Yahoo) and the Rubicon Project (now Magnite). Managed the launch of SEM and online marketing solutions for large e-commerce and affiliate organizations. Commercial Leadership: Developed Europe and North America go to market strategy. Coordinated channel marketing activities such as new collateral, email marketing and promotions. Led contract and pricing negotiations. Developed business plans, deal modeling & ROI analysis for new partnerships and products. Product Strategy: Worked with product management to document requirements and incorporate post sales support in Clickstream’s roadmap. Reviewed product roadmaps and approved new product introductions through channel partnersGeneral Management & Operations: Managed Ops/TAM, PreSales, Product Management and Marketing resources. Forecast sales and operations P&L for budgeting and investor presentations. Recruited for a number of key managerial positions

Commercial leader at an internet security scale-up which was acquired by Cisco. Led channel partnerships with ISVs and Telcos. Worked on new product strategy to expand the suite of anti virus and anti spyware products, transitioned the team to Salesforce CRM and worked as interim Head of Sales while we sourced new leadership.

Consultative selling to VP and Director level contacts in Fortune 1000 companies. Devised and led execution of sales strategies to target blue chip (> $1 billion turnover) prospects. Prior to this role, worked for 2 years as Program Manager for EMEA accounts of large multinational clients.Solutions Sales: Worked with senior executives to identify and prioritise business needs and map them to e-procurement solutions. Organizations included: Shell, BP, R&SA, ConocoPhilips, 3M, Heinz, Invensys, S&N and ICI. Utilised a consultative selling approach to identify evolving needs for existing customers. Exceeded US$3.3M new business target 3 months ahead of schedule.Program Management: Led development and management of customer relationships across EMEA. Provided leadership to multiple project delivery teams working on clients’ projects. Developed and managed project pipeline to maximize revenue, gross margin and ROI for the account. Credited with driving additional US$1.4M of revenue from one of the most mature EMEA accounts.

Privately held Silicon Valley based consultancy, specializing in design and deployment of CRM applications and outsourced technology product development for VC funded startups. Responsible for consulting, project management, business development and general management. Gained experience in all aspects of the business and helped triple turnover over 3 years.Technology Consulting and Project Management: Led project teams of up to 15 people with budgets of up to US$1.5M for CRM deployment. Successfully managed virtual teams spread internationally e.g. client based in Germany, with project teams in San Jose (US), Minneapolis (US), India and Australia. Sample clients: California State Automobile Association, Ziprealty.com (pioneer online real estate), Legalmatch.com (first online legal exchange), Airwallet (innovative mcommerce player).Pre-Sales/Business Development: Developed bid responses and presented proposals to prospects. Presented business cases in joint vendor/consultant sales calls with partners. Represented company in industry and networking events to help develop new leads. Identified and formed strategic partnerships with software companies. Managed contract and margin discussions with partners.General Management & Operations: Designed and deployed company project management methodology. Designed and deployed performance management and streamlined recruiting procedures for the firm. Recruited for a number of positions in the company.

Team Management: Led 2 consultants to develop the largest module of a US$2.8M platform for 300 users using Powerbuilder. Performance Team Lead for US$10M financial services project involving 5000 users. Application Design and Development: Designed, built and released the main software module for a procurement system. Administered Oracle database, performed Entity Relationship Analysis for team of 11.Developed a new e-commerce product for the Internet Centre of Excellence