Over 24 years of experience in the advertising and branding, with 13 years in creative leadership roles.Proficient in Above-The-Line (ATL), Below-The-Line (BTL), and Digital marketing mediums.Demonstrated ability to craft compelling brand messaging that resonates with consumers and enhances national brand visibility.Strong negotiation and vendor management skills, adept at representing the team's interests for timely and cost-effective project deliveries.A fiction writer in my free time.Skills:Creative DirectionCreative StrategyBranding & IdentityPhotographySolid knowledge of digital and social media marketingEffective communicationLeadershipTeam mentoringNotable Achievements:Led successful business pitches in collaboration with the Business Development team, resulting in the acquisition of several new clients for the company.Initiated and executed training programs and initiatives aimed at mentoring and enhancing the creative capabilities of the team, resulting in outstanding creative output.Spearheaded the nationwide launch of Airtel's new campaign and introduced a national campaign for 'ING Vasya Life Insurance.'