1. Plan and execute effective performance marketing campaigns (search marketing and display marketing) on major platforms, including Amazon and Flipkart, optimizing for ROI and brand visibility.2. Develop and managed budgets aligned with Annual Operating Plan (AOP) and monthly guardrails, ensuring alignment with overarching business objectives. 3. Formulate comprehensive marketing strategies for new product launches across all series (Reno, Find, A, Flip), both on and off-platform, driving successful market penetration. 4. Orchestrate media buying strategies throughout launch phases on digital platforms (Meta, Google, YouTube, OTT) and programmatic channels. Implemented KOL and influencer marketing for enhanced brand reach. 5. Lead brand eStore performance marketing initiatives, focusing on acquisition metrics such as traffic, CPA, ATV, conv%, and ROAS, optimizing the online shopping experience. 6. Monitor and reported sales, key web metrics, and channel campaign performance using analytics tools such as Google Analytics, AdWords, providing actionable insights for continuous improvement. 7. Formulate and execute website content strategies, ensuring alignment with brand messaging and optimizing user engagement and conversion. 8. Implemente marketing automation using tools like Clevertap and Netcore, streamlining communication and enhancing customer engagement throughout the marketing funnel.

1. Led all digital marketing initiatives for key brands - Grohe and American Standard in India in alignment with business objectives 2. During COVID, spearheaded digital amplification of programs like 'LIXIL Mentorship' in association with leading architects and design colleges in India to establish Grohe and American Standard as thought leaders in the category 3. Scheduled a detailed agency pitch for digital mandate of both brands starting with creating a detailed brief and underlining key KPIs and expectations 4. Managed monthly social media calendars and content to strike balance with ongoing campaigns and hygiene posts in accordance with brand guidelines and tonality 5. Worked closely with sales team to ideate on online sales as a new revenue stream for both brands using tools like WhatsApp, Salesforce, etc.

1. Created the first of its kind omnichannel strategy for a direct selling consumer brand. Linked field sales, digital experience and in-store sales to drive innovation in a well known women entrepreneurship brand. 2. Launched Instagram, digital PR, TupperTV, SEO website, content creation team & event management team for the brand. 3. India retail store project lead for both physical & virtual channels 4. Created the “Kitchen Expert: Organization Mobile App” for India. This got Replicated for APAC region as well. 5. Spearheaded launch of Tupperware on E-commerce channels - D2C, Amazon, Flipkart and Myntra with responsibilities including but not limited to platform performance marketing, customer acquisition campaigns, retention marketing, data analytics on GA and more.

1. Set an industry benchmark for creating back to back viral videos, blogs, influencer management and PAN India trends for Stardust, IIFA and IPL. 2. Became the first home appliances brand in India to introduce in-shop consumer demonstration on tabs, increasing sales conversions by 50%. 3. Improved Social Media presence and online reputation by 80%. 4. Responsible for e-Commerce strategy and tie-up for Handsets, Air Conditioners and Small Home Appliances. 5. Worked on 360-degree Marketing Campaigns for LEDs, Washing Machines, Refrigerators and Air Conditioners. Campaigns include Print, Television, Digital, Radio, PR, on-Ground Activations, Sponsorships, in-Shop Elements and Events. 6. Brand website content and catalogue