Marketing/Communications for Genpact's Manufacturing and Infrastructure verticals. Handled businesses like Healthcare, IT Services, Procurement/Supply Chain, Analytics and Re-engineering services.Multi-channel expertise and experienceAnalyst Relations:- Increase analyst/advisor mind-share / positive perception and build stronger connects - Organize strategy sessions/face to face meetings/briefings and inquiry sessions- Participate in analyst surveys and research to get favorable mentions and feature in key reportsContent Marketing:- Build customer facing and high impact case studies, thought papers and brochures for sales enablement and create market awareness - Highlight key business differentiators, promote key leaders and showcase capabilities through thought leadership papers and videos Events:- Participate in key industry and technology focused events for demand generation and creating market visibility for our offerings and capabilities - Identify, Plan and Execute high impact events for specific target segment- Establish senior level connects with key prospects and generate leads Media Outreach:- Promote customer wins, key business initiatives and updates through focused media outreach campaigns- Proactively identify stories around key wins, go-lives, partnerships, recognitions and solution launch- Promote key leadership in the media and showcase differentiators in the market Lead Generation:- Leverage innovative and high impact channels for content promotion- Build and nurture existing leads for sales/marketing campaigns- Lead analysis and measuring campaign effectiveness for improving the future campaigns' performanceMarket Intelligence:- Tracking market trends and competitive landscape and sharing key insights with the leaders - Leverage analyst reports/inquiry sessions and industry news to capture key market trendsInternal Communications:- Promote and communicate external achievements /recognitions to internal audience

• Core member of the team that established the corporate identity and brand across regions• Developed and executed Go-to-Market (GTM) strategies for BFSI, healthcare and telecommunications verticals• Worked in pre-sales, sales support, solution and transition teams

Solution Design and Transition