Rajat Dasgupta Email & Phone Number

Mumbai, Maharashtra, India

Bengaluru, Karnataka, India

Manage creative consultations with internal account teams, providing expertise on creative direction, schedules, budgets, production support, and presentation strategies.Revamp digital media production process based on an evaluation of existing media creation systems, to enhance creative collaboration, cross functionality and boost output.Integrate cloud-based solutions for real time collaborative video production, creative sharing, iteration, and media archive, to accelerate TAT's. Author content and production strategy for MPL E Sports Game Streaming for its mass audience of up to 80 million DAU’s on the MPL Pro App.Develop and structure a production company database for outsource ad films with 1000+ information points. Guide designer and producer team with a focus on creative and professional development.

Kolkata, West Bengal, India

Controlled processes across production of Concept, Design, Storyboard, Background Art, Character Design and Animation across 2D & 3D Animation and Motion Pipelines, totaling budgets of 2 Crore plus. Conceived Tangram Client Referral Program: wrote 6 customer case studies across 12 months achieved an average conversion of 2x. Devised and established production workflow systems for processes across 2D, 3D and Filmed Action on 10+ creative campaigns which have collectively garnered over 90 Cr impressions. Administered artist and technical talent Teams across 6 cities and 3 geographies into content creation and production systems. Conducted creative briefing sessions with agency client and artist teams on 30+ projects

Singapore

Created launch campaigns for new IPs on E! Entertainment Philippines, contributing to increased viewership by 2x during Telecast. Wrote launch campaigns for new IP’s on Syfy Channel Malaysia, Indonesia and Singapore helping to increase viewership on the channel by 2x. Delivered campaigns for New Season of shows across Universal Channel and DIVA Universal for 3 markets. Scripted and Edited Promos for Bates Motel, Downton Abbey, Chicago P. D, Law & Order and Brooklyn Nine-Nine. Conceived and structured Brand Solutions content for Hyundai, Toyota, Loreal and Zara on DIVA Universal.

Hong Kong

Promoted to this position within 12 months, ahead of schedule by 12 months. Built Creative Services department for Warner Media Mumbai in 6 months for 3 Channels across 4 Language Feeds including onboarding of 3 new FTE’s. Guided APAC regional creative strategies across programming, marketing, ad-sales, creative, prioritised outcome over output helping drive numbers for APAC regional channels.Led a creative team of 10 across concepts, script, design, production, and delivery. Liaised with partners in Scheduling and Programming on mapping campaign rollout strategy for 10 key driver properties through 4 business quarters for 3 Channels. Enabled creative management on 9 member APAC regional creative team, across concept, design, production, and delivery for 3 channels across 5 geographies, resulting in performance-based promotion of 2 team members. Implemented allocations with APAC Director Of Production on annual budgets of USD 300,000 plus. Co-owned brand compliance tracking across broadcast, digital, radio, print, outdoor and merchandising on 3 brands across 5 geographies. Bridged design application processes with Region Network Art Directors, shaping cohesive design language for Network Channel and Franchise Branding. Coached talent and career growth ensuring promotions for 3 team members. Created 5+ brand and content sizzle reels for regional APAC events, conferences and new business initiatives.

Hong Kong

Directed a team of 6 Producers, to create and deliver Network Promo and campaigns across 2 Geographies and 4 language streams. Launched 25+ key media campaigns over 5 fiscal quarters, across processes including concept brief, script, shoot, edit, graphic design. Analyzed and mapped outcome focused creative strategies, contributing to Network Channel ratings to improve from Number 3 & 4 to Number 1 & 2. Revamped existing creative service system, consolidated operations and streamlined team functioning, resulting in promotions for 3 out 6 team members. Supervised design process of channel asset brand adapts for Pogo website leading to 15% increase in growth in Traffic over 24 months.

Bachelor Of Arts, Economics, Maths,

Education record