Rajat Soni Email & Phone Number

Pune, Maharashtra, India

Pune, Maharashtra, India

Creating server side KNIME ML applications using native KNIME nodes and integrated python environment. Implementing multiple approach for ETL of complex and ultra complex EUC's. Handled heavy data of more then 500K rows and 1000 columns. Created POC's on 3 major approaches which has become standard across team for remediating ultra complex ML use cases.

India

Creating marketing sales lead nurturing funnel. Configuring and onboarding clients on Active campaign and setting up account from scratch. Automating lead conversion, manage lead scoring and customer segmentation. Using Google Data studio and PowerBi for visualisation. Using KNIME for data preprocessing and using that for creating data models.

Pune

• Gathering requirement from stackholders and coordinating with developers for website launch.• Creating analytics reporting in Tableau for business descisions.• Performing exploratory data analysis on Google Analytics data using Python to better target customers.• Using Matplotlib, Seaborn and Plotly for visualisation, and NumPy and Pandas for data exploration and cleaning. • Created a team of 10 for all marketing activities ranging from SEO, paid marketing, social media, content marketing.• Creating marketing plan and finalising target KW and geography to rank and bring in leads from.• Reaching out to niche websites for linkbuilding.• Creating social media content plan.• Performing monthly technical SEO audits and presenting results to stackholders.• Strategizing and running paid campaigns on facebook and google ads.• Tracking and reporting analytics to management on weekly basis on growth progress.

Ahmedabad Area, India

• Creating articles on Cloud, testing, technology selection or tech stack while building applications for Banking and logistics.• Perforrming ON page Off page SEO for respective articles and rank them for main target KW.• Helping Social media team to frame respective posts for promoting published articles.• Responsible for bringing inbound leads for Cloud and Microservice services.• Monitor forecast and competitor data for changes and offered solutions.• Brief CEO weekly with detailed analytical report.• Aid in the development of marketing strategy which saw and 8% increase in conversion.• Work independently and under limited supervision to analyse competitor data and documenting them for execution on strategy.

Udaipur Area, India

Working for Cyber security firm, that required generating viral content on security scenario. Was actively involved with stackholders to stock out new marketing opportunities, exploring channels, social media and ecommerce paid campaigns. Worked on content strategy, ideation, campaign goals, research promotion plan etc.

Pune Area, India

Worked in the area of software Developing and programming in JAVA on project for Credit Suisse.

Bachelor Of Technology (B.Tech.), Electrical And Electronics Engineering

High School, 12Th, 70.4

10Th, 72.4