A global creative commerce ad tech company that embeds checkout directly into digital ads to drive sales for brands. With integrations into top e-commerce and payment platforms, we transform any ad to be fully shoppable, allowing consumers to purchase on the spot. Our creative formats capture intent signals throughout the journey for use in campaign peformance, maximizing engagement and simplifying the path to purchase.

Transformative consulting and custom technology development focused on driving net revenue.Technology Consultant | HyperWolf - https://hyperwolf.com/Los Angeles, CA - October 2021 - Present- Technical migration to a new point of sale system.- Implemented an ad server and trained a team on ad operations. - Custom website and e-commerce solution development and management.- Partnership manager and integrator for POS, logistics and loyalty platforms. First of its kind integrations requiring vendors to create new API endpoints.- Data strategy and implementation of Snowflake.Marketing and Technology Consultant |Tropicanna - https://thetropicannalife.com/Los Angeles, CA - October 2021 - December 2022- Responsible for all technology, media and data.- Managed content strategy, SEO, paid media and technology partnerships.- Implemented ad server and trained a team on ad operations.- Launched the first display advertising media campaigns.- Created KPIs for consumer marketing and retention including CAC, LTV and ROAS.- Led custom website, e-commerce solution & iOS app development.

MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. MTN Wins: Adweek 2021 Readers Choice for Best in Addressable TV Solutions. built in Los Angeles Top 100 Digital Companies in LA, Hermes Creative Award Winner, Telly Award Bronze Award Winner, AVA Digital Award Platinum Winner, EMA Innovator Award Winner, LA Business Journal's Top Places to Work in LA.

Founded by online advertising veterans, Spaceback is a creative management platform and started the new "Social Display Ads" sector. Brands can quickly convert any high engagement social media post into a display ad for programmatic advertising saving creative production time and money.

Founding team member at inception. Year one goal: find a product fit, create a go to market strategy and execute on a repeatable, scaleable sales model. Customers included: Beats by Dre, Coach, UGG, Horizon Media and STX Entertainment.

22 year old, self funded, advertising technology infrastructure company serving 20 billion ads each month across all media types. Building enterprise level commerce media, CTV, contextual and self serve custom solutions.Commerce media customers included Coscto, Kogan and Ingram Micro.

Contracted to build the express delivery operation for The Artist Tree - one of the first full retail, delivery and lounge licenses in West Hollywood.

Recruited by the owner of Cannablue to re-organize a 60 person Oakland, CA delivery business with a focus on profitability. Responsible for hiring, SOPs, marketing and a full technology stack change.

Sales and marketing leadership, training and operations for the leading cannabis point of sale software.

BLAZE is the #1 ERP Software in cannabis for full supply chain management and compliance. Making tech easy for legal operators nationally. One efficient, unified seed to sale platform for cultivators, distributors and retailers to manage their business. Reporting to the co-founder and CEO with responsibility for all sales, marketing and partnerships. Tasked with building the first sales and marketing teams, expanding nationally and increasing average ARR / customer.

Technology and Marketing Advisor for the Cheech and Chong cannabis brands.

(acquired by Fabric - fabric.inc) RevCascade's marketplace automation platform powers a massive new e-commerce revenue stream for brands and retailers. The Company has developed a simple, yet powerful and scalable platform that enables brands to easily plug in to hundreds of e-commerce sites through one integration, while also enabling retailers to launch, operate, and scale their own marketplaces. By automating what was previously a manual and inefficient process, RevCascade’s technology platform is helping both brands and retailers leverage the massive and growing $700 billion global market opportunity that exists via online marketplaces today.

Cannabis focused marketing & tech firm. For Retailers: Specialized in increasing revenue through technology, marketing and business operational efficiencies through data intelligence. For Brands: Focused on events, video production and content. Capabilities include SEO, social media, influencer marketing, web design, events, production and content creation. Responsible for software, SEO, social, events and advertising for brands, distributors & dispensaries. Built a team of content producers, account managers, analytics and SEO teams. Increased retail client customer sales by 3x in under a year for FireHaus and The Kind Center. Worked with over 50 major California brands included: BLAZE, Select, Flow Kana, Papa & Barkley, Kurvana, Sunderstorm, FireHaus, The Kind Center.

Founded in Los Angeles in 2015 and launched in 2016 by veterans of the tech and real estate industries, HomeMe is a newer, faster way to rent an apartment. Designed to streamline the daunting rental application process, our pre-approval system makes renting an apartment refreshingly easy for both renters and managers, saving time and money by pre-approving renters.

Publicly traded - ASX: ADJ Adslot Media offers a marketplace programmatic platform for brands and advertisers to purchase premium, global inventory at a fraction of the time it would take to work directly with publishers. Adslot Symphony is a SaaS solution to streamline the agency media planning, buying and billing process. 1st US employee managing all operations for markeplace and SaaS sales, partnerships, client services and marketing. Established U.S. offices in SF and NYC. From zero to $14mm in annual trading revenue run rate supporting a 3x increase in market cap (ASX: ADJ) Hired and trained staff of 8 new employees in business development, sales, client services and marketing. (Partners) Microsoft, Yahoo!, Pubmatic, Operative, MediaMath and Kantar Media. (Publishers) eBay, Microsoft, CBSi, Rodale, NY Times, Economist, Business Insider, Hearst & more. (Buyers) GroupM, Amnet, Chevy, Cadillac, IBM, Amazon, Philips, Intuit, Burberry, Gucci, Red Bull & more.

OpenX operates the world’s largest independent advertising exchange connecting tens of thousands of top brands with consumers. Responsible for publisher sales, account management & sales operations for OpenX Market (marketplace revenue) and Enterprise ad server (SaaS revenue). Increased OpenX Market revenue by 3.5X resulting in EBITDA profitability. A $100mm revenue run rate exiting 2011. Hired and trained staff of 12 in sales, account management & sales operations. Heavily involved in marketing & product. Clients included: eBay, IAC, Drudge Report, Cox Digital Solutions, Move, Inc. and more.

Rubicon Project - NYSE: RUBIJoined pre-revenue reporting to the CEO. Founded in 2007, Rubicon Project’s mission is to keep the Internet free and open and fuel its growth by making it easy and safe to buy and sell advertising. Rubicon Project is a leading technology company automating the buying and selling of advertising. Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month. The company’s pioneering technology created a new model for the advertising industry – similar to what NASDAQ did for stock trading. Rubicon Project’s automated advertising platform is used by the world’s leading publishers and applications to transact with top brands around the globe.

Increased REVV Marketplace trading revenue 300% year over year to $200mm by 2011 in multiple roles. Responsible for business unit operating plans, goals, pricing & packaging, customer segmentation, hiring & team management. Year 1: Co – created corporate strategy, acquisition targets and completed the company's first acquisition of a data platform (Others Online). Managed all partnerships such as resellers and data companies.Year 2: Responsible for demand revenue globally and the scaling of the REVV Marketplace buyers. Global team of 21 FTEs.Year 3: Responsible for North American publisher sales & the increase of supply in the REVV Marketplace. Team of 9 FTEs.Key role in global market launches resulting in profitable EMEA business within 18 months. Signed partnerships with networks, DSPs & data partners: Undertone, ValueClick, Appnexus, Criteo, TradeDesk, MediaMatch, Blue Kai, Exelate & more. Clients included: Forbes, CNBC, NBC, Gannett, Washington Post, AMI, EA, eHarmony, WebMD and more.

Played a “free safety” role managing demand and supply side deals in addition to corporate development strategy and execution. Responsible for the first acquisition - a data co. - and the rockstar team that turned developed the RTB technology before becoming the managers of the engineering team. Executed deals with data and DSP partners.

Responsible for Western U.S. consumer electronic, finance and real estate advertisers. Achieved 120% of $6mm Goal in 2007 and paced to 126% of $12mm Goal for 2008. Closed $13mm in search and display advertising across Consumer Electronic, Finance and Real Estate clients. Sold Y! Front Page executions & sponsorship programs across the Y! Network (TV, Shopping, Tech, & Finances). Clients included: Sony Electronics, DIRECTV, Toshiba, JP Morgan Chase, Universal McCann, Media Edge & OMD

Part of the turnaround team: reached company profitability for the first time in 2005 and company market cap increased by 400% over tenure. Finance Sales channel management including product and sales. Closed sponsorship, new mover marketing packages with Fortune 500 companies. Clients included: Countrywide, Bank of America, American Express, Citibank, LowerMyBills.com & Ad.com.