Strategic Design Intern
Identified business opportunities for DaaS to start vision wellness service in Automotive and Aviation industries through the lens of user and customer needs, supply gaps, compliance needs, and the role of vision wellness services in supporting those needsProposed a blueprint to the senior management: Lead Brand & Business and VP DaaS to create new market space for vision wellness services catered to Tier-1 automotive suppliers where the need for vision wellness services remain latent &… Show more Identified business opportunities for DaaS to start vision wellness service in Automotive and Aviation industries through the lens of user and customer needs, supply gaps, compliance needs, and the role of vision wellness services in supporting those needsProposed a blueprint to the senior management: Lead Brand & Business and VP DaaS to create new market space for vision wellness services catered to Tier-1 automotive suppliers where the need for vision wellness services remain latent & unprioritizedDefined Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) to quantify market potential, segment prioritization Proposed a roadmap for starting vision wellness service at the Kempegowda airport with its business and revenue modelsProposed strategic partnerships to achieve stable market fit & enhance service visibility and adoption by integrating co-branded solutions, reducing costs, and building trust at critical touchpoints within the airport user journeyLed Design research targeting corporate employees for the Remidio’s corporate Vision Wellness screening service, proposed ideal employees ideal service experience journey Show less