As a Sr. Executive Digital Marketing at Global Talent Exchange (GTX), I work with the management and the marketing team to strategize and execute digital marketing campaigns across multiple platforms. I leverage my skills in Facebook-Instagram Ads, PPC Ads, and E-mail to generate leads and increase media visibility for GTX both online and offline. I have a Bachelor of Commerce degree in Accounting and Finance from the University of Calcutta and a certification in digital marketing from NIHT Infosolution. I have also completed SEO and Content Marketing exams from Semrush and Google Ads Search Certification from Google Ads. I am passionate about viral marketing, meme marketing, and content and copywriting, and I have used these skills to create engaging and effective digital content for GTX and NIHT, where I worked as a Digital Marketing Educator and Manager for over a year. My goal is to continue learning and growing as a digital marketer and to contribute to the success of GTX and its clients. Relevant skills include:Digital marketingSearch engine optimization (SEO)Search engine marketing (SEM)Pay per click (PPC)Google AdsFacebook AdsSocial media marketingContent marketingEmail marketingMarketing automationWeb analyticsGoogle AnalyticsConversion rate optimization (CRO)Inbound marketingGrowth marketingViral marketingOnline reputation managementAffiliate marketingDigital advertisingDisplay advertisingProgrammatic advertisingRetargetingRemarketingDigital mediaOnline marketingWebsite optimizationLanding page optimizationA/B testingSocial media optimizationLink buildingKeyword researchCompetitive analysisMarketing analyticsDigital strategy