Scaled the Moneycontrol Pro subscription product to 6.5 lakhs+ paying users, achieving a growth of more than 50% within a year.Developed a whitelisted internal product from scratch for the subscription business, reducing reconciliation time by 50%.Utilized Mixpanel and Google Analytics to gain user insights and successfully monetized 15 important features, resulting in subscription growth. Created marketing automation activities to develop and execute E2E user journeys, including onboarding, reactivation, conversion.Worked closely with engineers to develop a real-time dashboard for tracking conversions and reactivation.Launched Earnings & Forecast for stocks on web, app, and wap platforms, contributing 5% to PRO business and attracting 0.2M MAUWorked on integrating Clevertap for the entire Moneycontrol App, helping the editorial team personalize content.

• Managed the end-to-end Mutual Fund product journey by conducting phased feature planning and prioritization exercises.• Collaborated with a team of 12 developers and designers to build the Mutual Fund journey for web and mobile applications.• Conducted 500+ user interviews to identify their needs and current friction points, and generated consumer-backed ideas to drive growth. • Integrated Adobe Analytics to gain insights and assist the analytics team in building a recommendation engine.• Took complete ownership of product engagement, with a focus on improving product metrics (DAU, MAU, and Conversion)• Worked on the development of a UPI Payments System for both mobile and web, resulting in an improved transaction rate of >100%.

Worked on OBCLPM

Research Project on "A generic delay-tolerant routing strategy for information-centric networking (ICN)" published in IEEE ANTS