Vice President, Marketing
Intruvert Networks - A Leader In Intrusion Prevention Security Products Acquired By Mcafee
IntruVert Networks, a next-generation network security company, was acquired by McAfee (fka Network Associates) in April 2003Responsible for product management, product marketing, corporate marketing and marketing communications:• Successfully developed and drove company positioning, company launch and product launches for a stealth-mode startup resulting in a highly differentiated value proposition in a very crowded security market• Took company from an “unknown” to a thought and technology leader with industry analysts including Gartner, Giga Group, IDC and renowned experts in the security industry within 6 months. IntruVert’s entry disrupted market dynamics forcing the existing market leader to respond with a change in strategy and product offering• Built a strong sales pipeline by creating and executing highly effective programs focused on awareness building, lead generation, lead qualification and telemarketing efforts resulting in revenues of several million dollars per quarter in a very difficult economy• Led multiple initiatives to win industry acclaim: Won Networld + Interop 2002 Best Startup Award, Network World Blue Ribbon Award, The NSS Group Approved Award, Network Computing Product of the Year Award, Network Magazine Product of the Year Award• Reduced sales cycle by building a powerful portfolio of tools to win customers in financial services, healthcare, government agencies, mortgage banking and education markets• Led product strategy to deliver new product releases, custom product requirements for the financial services and government markets and defined an 18 month product roadmap,• Contributed to fund-raising efforts, resulting in a successful Series C financing in late 2002.