BLUE CROC, an Advertising and Consultancy outfit based out of Chennai is into Advertising, Digital Marketing, Website development besides being Sales and Marketing consultants on more than a dozen Real Estate, retail, financial consulting, FMCG and pharma projects across Chennai and Bangalore.

The Pomegranates is a pursuit to bring a holistic approach towards building Knowledge and Creativity. It covers the important areas of child development including Creativity, Art & Craft, Language, Designing Activities, Mathematics, Brain Teasers, EVS, Stories and more.The Pomegranates is for parents of 3-8-year-old kids who are looking at creatively enhancing their child’s knowledge. At The Pomegranates it is a constant endeavour to curate quality activities and content for the young minds that not only enhances knowledge but also helps develop skills in a creative way.

Key Deliverables - Sales* Developing sales & distribution strategy for existing & new markets * Achieve and exceed sales and profits targets - for East , West & TN * Responsible to drive S&D themes in each of the DSM / ASM / TH territories. Achieve volume targets (Month wise/Qtr wise breakup), focus brand & pack targets. Drive ground level marketing initiatives and accelerate cost effective growth.* Meet regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.* Improve existing organizational sales processes through detailed analysis of data and sharing of the same at different forums at the region * Create a sustainable Route to Market (RTM) through - exceeding the direct coverage targets & Numeric Distribution plans of key brands - achieve the Rural Expansion plans in identified statesKey Deliverables - Marketing  Developing Pan India marketing strategy with clearly defined metrics on all fronts such as volumes, financials,communication & brand strategy for VVD & Arogya brand. Developing Pan India marketing strategy Delivering relevant brand equity and positioning Liaise with Advertisement agencies on Brand communication, awareness and visibility solutions Conduct research to identify consumer needs for developing innovative product options, ensure product likeability, brand awareness and advertising effectiveness

 Preparation of long term & short term business plan for revenue generation PAN India.  Identifying potential client base across India & responsible for setting up sales infrastructure ( in terms of distribution, appointment of channel partner & Sales force in the organization ) Responsible for meeting the revenue target by mentoring and managing a team of sales professional \channel partners and business tie ups. Planning and development of aggressive and imaginative marketing strategies with a view to ensure awareness of the product and correct brand positioning.

Sales Development Manager - PC & Foods, Coty Prepare and control budget pool of approx INR 84 crores to achieve sales of approx INR 750 crores. Plan and execute innovative trade inputs across region/areas to facilitate achievement of sales and delivery targets within the budgets planned  Lead team in the planning and execution of Annual Trade Plan, including the preparation & implementation of trade activities on JC basis  Providing the sales organization with S&D analysis and insights on our GTM systems and audit reports National lead for all new product launches. Developing SOP, aligning team on sell in plans, coordination with brand teams to develop launch plans and setting execution parameters, reviews/ update, data management on launch

Worked on Foods portfolio - Masala, vermicelli, Snacks & Peanut candy

Delivering Sales Targets, Screening & Appointment of Distrubutors, Training & Management of Sales Executive Team & delivering the market share objectives

 Franchisee Development & Planning & implementation of BTL activities  Marketing of IT education & training

 Selling of messaging solutions, VPN (virtual private network) along with enterprise messaging solutions