Rajeev . Email & Phone Number

Kashipur, Uttaranchal, India

Final Year Dissertation:- Evaluated price correlation of top Crypto assets i.e. Bitcoin, Ethereum, Cardano, Binance, & Solana. It was deduced that price of altcoins is highly dependent on Bitcoin and their correlation in over 40% from 2017-2021- Performed sentiment analysis of top five Crypto assets using Twitter tweets and Google articles. It was found that nearly 73% of the sentiment is either positive or neutral, and only 17% of the sentiment is negative- Developed seasonality model to identify the broad trends in Crypto asset market. It was tabulated that the price of Crypto assets is lowest during first quarter and then increasing to highest at fourth quarter of the year- Used time series analysis to predict the price of the top Crypto assets for next 365 days at 97% accuracy- Conducted primary survey on financial literacy and investment behavior to identify consumer behavior, risk taking capability, education, age, awareness, method of acquisition, investment purpose, future sentiment.- It traced that the consumer behavior/response to market follows similar pattern across all segments

Hyderabad, Telangana, India

Development of Training course materials (New product development) - Training Needs Analysis, Design & skeleton development of the course based on Instructional designing.

•Owned and operated up to six stores from small size 300sft to large size 3300sft spread throughout Hyderabad•Spearheaded all promotional activities on physical and online media to increase company’s growth and reach•Involved in training of staff on how to understand the customers preferences and cater to them accordingly•Developed strategies to effectively serve the customer types of all aspects: budget minded to luxury seeking•Conducted various events such as launch events, festival celebrations, and live event parties to boost up sales•Developed scorecard system to monitor and evaluate a staff’s performance and linked it with extra incentives

• Conducted primary research by surveying the local advertisers in the city to recognize their key pain points and cooperated with the commercial department to understand the same from their point of view• Identified the key marketing challenges that SCR faced during advertising on the trains and its lack of effectiveness which led to the abandonment of advertising contracts mid-way and termination of contact• Recommended SCR to focus on advertisers who had state and/or country level reach, as the Train routes are through vast regions spread across the country, it was difficult for local advertisers to target their audience

• Marketed digital products and services to clients based in the USA through the use of freelance websites• Designed Game portfolio, App portfolio, and Mobile App Portfolio for Regional and International markets• Created text content, provided inputs on aesthetics and design for then soon to be launched a new website• Developed a keen understanding of clients based in the USA, their psychographic preferences, and how to effectively target them using their habitual and variety-seeking behaviours as well as being cost effective

Master Of Business Administration - Mba, Analytics, 6.2

Major in Analytics

Master Of Business Administration - Mba, Business Administration And Management, General, 59%

Activities and Societies: PROJECT: A Study On Customer Satisfaction at Hangout Café Conducted primary research on customers at Hangout –.

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General, 7.1

Activities and Societies: Debate Winner - Arambh 2013 Major in Marketing