Product Strategy x User-First:- Accelerated user acquisition from 3 years to just 6 months, driving significant growth with a reduced budget- Planned overall strategy of an initiative; connected vision with yearly & quarterly outcomes, revenue targets - Reported directly to the Founder to make sure strategy and execution are aligned & drove desired outcomesMarket Research x User-First:- Headed a team of 8 UX Research volunteers to derive summative insights to change the perception of the brand- Identified purchase behaviors of 1,500 users across 56 countries to make informed decisions for business strategy

- Mentored 40+ UX Beginners (trainees landed job, got promoted, increased their salary)- Mentored 5+ Design students from MIT Pune

Customer Success x User-First:- Increased user engagement rate by 50% (80% as of Dec 2023) by deriving insights/hypotheses from A/B tests - Filled 100% of seats for the flagship training program with $0 investment in sales

Marketing x User-First:- Changed the marketing direction by identifying the right audience by conducting User Research - Decreased the cost of acquiring users by 80% by deriving qualitative insights from 200+ users

Marketing x User-First:- Identified the right marketing platforms by deriving insights from quantitative user research methodologies- Gained 5,000+ users on our social media platforms within 6 months of the initiative launch

Worked on an industry initiative called CareerReactor to train & recruit UX talent.

- Proposed designs with budget estimation- Drafted working drawings to help on-site ambiguity for Civil Engineers