Leading Pentax Medical business across Southeast Asia (SEA / ASEAN). Managing P&L, overseeing Sales, Product & Marketing, Service and Operations for SEA countries.Key Responsibilities:• Profit & Loss (PNL): P&L, cash flow, and budgeting to drive profitability, optimize business operations and meeting organizational objectives.• Commercial Leadership: Oversee sales and marketing efforts, ensuring revenue targets are met while navigating local market conditions and customer needs • Market Expansion: Develop and execute market-entry strategies across key SEA countries, distribution channels, and product positioning. Monitor market and competitor trends to develop proactive strategies.• Partnership Development: Establish and nurture partnerships with healthcare providers, Key Opinion Leaders (KOL), distributors, and industry stakeholders to drive product adoption.• Regulatory & Compliance: Ensure operations are compliant with all legal and regulatory requirements by working closely with local authorities and regulatory bodies.• Team Leadership: Build and lead a regional team with a focus on performance, adaptability, and local market knowledge..

- Responsible for Endoscopy products in ENT and Pulmonology care areas across Asia Pacific (Excluding Japan).- Development and execution of product strategies and Go-To-Market plans.- Market & competitive analysis, pricing, positioning and launch of new products.- Collaborate with sales (direct & distribution), service, global teams and support functions to drive growth.

Led product portfolio across the AKA (APAC) region. Key responsibilities include product management, establishing the MS-DCAR organization to drive clinical, commercial and customer-focused initiatives and implementing sales enablement strategies across direct (Australia), indirect (Korea & ASEAN), and strategic accounts (AKA).Achievements:• Led team of product managers based across AKA region. Partnered with 60+ PCS members across various functions, 30+ distributors and global product teams across multiple time zones to drive sustainable business growth, and increase market share and win rate.• Implemented a manufacturing facility at Batam (Indonesia) to capture business using Indonesian government localization efforts (Phase 1) and export to other countries (Phase 2). Sold hundreds of units within 4 months of operations and targeted to increase market share by 15% in the year 2023.• Launched 5 new products using a structured Commercial Launch Plan strengthening portfolio positioning in Premium and performance segments.• Released Price lists after considering competitor dynamics, market share, historical prices and profitability. Targeting to achieve minimum 80% auto-approved quotes on SFDC (Salesforce & Apttus quoting platforms) empowering sales account managers and freeing up customer-facing time.

Oversaw sales ownership of the ASEAN LCS/PCS business, with a focus on exceeding targets for 2020 and 2021. Responsibilities encompassed leading sales teams across ASEAN and collaborating closely with Product Managers supporting strategic imperatives and initiatives to optimize business performance, and overseeing wing-to-wing sales management from lead generation to sales execution for both direct & indirect sales. Partnered with multiple operational functions such as finance, commercial, operations and HR for business effectivity.Achievements:• Increased sales by 62% in 2022 through strong commercial intensity, aggressive competitive selling and close collaboration with channel partners despite of COVID limitations, fulfilment challenges, cost increases and travel restrictions.• Built a strong commercial team consisting of 6 Country Sales Managers, 3 Commercial Operations and 35 Channel Partners. Hired competent staff, empowered & trained them for strong business acumen, customer-centric decision making and collaborative selling.• Utilised Lean tools to increase visibility from 36% to 52%. Doubling the size of the funnel resulting in See More - Win More approach.• Optimised sales force efficiency through deployment of IT analysis & visualisation tools (SFDC, Spotfire, Apttus etc. for KPI (orders, funnel, visibility etc.). This resulted in exceeding weekly pacing targets for 32 out of 52 weeks (2021) and achieving a 45% order rate before the mid-quarter order cutoff.• Led strategic accounts initiatives, driving PCS solutions as a differentiator and won USD 5M orders in Thailand, Indonesia, Vietnam and Malaysia.

Acting General Manager for Patient Care Solutions for Q3'2021.

Led the Channel Excellence team responsible for managing 75 Channel Partners in ASEAN and delivering USD 220M business. Core responsibilities included Develop and execute a channel management strategy to maximize sales and profitability across Southeast Asia, appointing, developing and managing Channel Partners through a comprehensive framework, implementing dealer facing Key Performance Indicators (KPI), digitization tools for sales force engagement and optimizing business.Achievements:• Expanded business in new unchartered territories (Laos, East Timor and Myanmar) by searching, appointing channel partners and won USD 4M business in first year.• Developed and managed Channel Partners through Channel Management Framework starting from onboarding, govern, evaluation, rewards and offboarding. Maintained healthy pipeline (4 times) of alternative Channel Partners for quick replacements.• Reduced CP onboarding cycle time from 6 months to 45 days through Lean methodology. • Spearheaded multiple digitization tools – Channel Onboarding across multiple countries keeping track nearly 200 annual transactions with approvals, SFDC /Toolyt Channel Partner CRM / Sales Force Management tool supporting nearly 400 account managers and Callidas – CP incentive management for tracking USD 1.5 annual incentives payouts. Work collaboratively with cross-functional teams, including R&D, operations, and finance, to ensure alignment and success of commercial initiatives.• Participated in global projects; design & deployment of global Channel Management team training, evaluated GE Healthcare Korea Organization and proposed optimised CP management structure.

- Experience managing budgets and optimising campaigns for ROI. Increased 2x sales with 13 pts margin improvement for Patient Monitoring business.- Strategic and solution selling for Patient Monitoring products through competitive positioning, account and country-based strategy, customer presentation and partnerships. - Conceptualized market strategy and launched Carescape monitors generating ~20% of total sales in first year.- Establish strong market understanding through operational rigor- win/loss analysis, market visibility /share, customer events, industry, clinical, competitive trends and regulatory framework.- Started Patient monitoring business in Myanmar, created strategic alliances with customers and complementing product suppliers- Delivered 3x growth in Vietnam and 10x growth in Philippines by cultivating direct customer relationships and strong support to channel partners- Coordinating business needs with ASEAN, APAC & Global cross-functional teams for seamless business.

Spearheaded Service Operations managing Field Engineer Competency (direct & indirect) and Remote Connectivity for over 200 direct engineers across Asia including India, China and Japan.- Received best practice recognition in both specialities by global teams. Remotely connected over 1,600 systems increasing remote fix rate from under 10% to over 50%. - Ensured Remote connectivity at installation for NPI (new products).- Launched ASPIRE Certification for GE Field Engineers, this certification prepares engineers for technical, functional, soft and operational skills. Increased dispatch compliance by trained engineers from 18% to over 60% for Ultrasound systems.- Implemented full-year training calendar using local, Asian and global trainers for proactive Field Engineer readiness.- Influenced global training developers in developing Asia-specific training content - Virtually and in-person.- Developed and implemented KPI and matrices training progress for Field Engineers competency and remote fix rates.

-Manage SEA Devices Services PNL worth millions of dollars.-Start direct services in Malaysia and Vietnam with the help of strong business case and working closely with equipment business.-Create an environment to achieve ultimate customer loyalty. Deliver best services in SEA using team of 10 direct staff and 18 dealers (>50 dealer FE) -Integrate newly acquired Service Division of Instrumentarium by integrating order management & service delivery teams.-Closely monitor the service operations on day-to-day basis for profitability and customer satisfaction using various Business Matrices (NPS etc).-Leverage internal & dealer relationships to enhance business performance and customer experience.-Support sales business worth tens of millions by providing world class services to customers.

-Turn around loss making ANZ business.-Manage Cardiology & Monitoring Services PNL worth millions of dollars.-Deliver best services in ANZSEA using team of 11 direct staff and 20 dealers (>60 dealer FE) -Closely monitor the service operations on day-to-day basis for profitability and customer satisfaction using various Business Matrices (Revenue, Operating Margin, Repair Time etc).-Support sales business in double digit growth by providing excellent support through direct FE and dealer network.

- Service leader for GE Marquette for ASEAN leading team of 10 staff and 23 dealers.

Technical Support Manager for Marquette products for India and South East Asia

- After sales support for healthcare equipment in Northern Indian region

Servicing of office automation products