Instrumental in the development of image branding campaigns, which included logo, promotional collateral, and marketing strategies. Handled communications for a product upgrade launch without previous knowledge of the product within 30 days notice. This included developing and writing the appropriate literature, newsletter article, press release, and website content.• Involved in assisting clients in branding & promotions, presentations of their products or service, media planning, market research and market segmentation.• Managing the development of superior client service and top tier client base.• Successfully assisting clients with media & marketing plans.• Executing media campaigns, campaign management & provide better solutions to clients, market mapping.• Organising various events in coordination with the programming team.• Evaluating market & analysing customers, formulating marketing strategies at locallevel, preparing daily, monthly & yearly sales report.• Key role in ideation, conceptualization, standardization and execution of BTL Activations, Sponsorships and Alliances leading to lead generation, product trials and sales walk-ins.• Providing Local Marketing solutions to sales team in terms of print creatives, adaptations and translations of creative’s, POS collaterals, tactical campaigns, direct marketing, referral marketing strategies, PR support and it goes on...

Marketing Activities:• Managed entire product marketing cycle – Planning and applying the use of various sales strategies• Managed the budget of the marketing department• Initiated and coordinated advertising campaigns and promotional activities• Controlled all aspects of production lineMarket Research:• Conducting frequent surveys among the customers regarding the requirements of products at present and estimating the requirements and plan accordingly • Analyzed current market trend and competitor information

o SALES - Pre Sales, Cold Calling, Lead Generation, Client Data Base On Sales Force CRM, Maintaining Relationship with existing clients, SAAS product sales, Research and Publication saleso MARKETING - Digital Marketing(e-mail and social media campaign), Developing Products GUI ( graphical user interface) of a product to create an awareness to the end users, product flyer development, reaching out to the end users through setting up stalls and promoting the product and organizing events for existing and potential clients.o BRANDING - Interacting with magazines, newspaper and Media, Branding the organization at social events and different training programs held, Branding through Merchandising(Create and maintain roster of corporate gifts)

o Internal communication & Campaign management: Developing campaigns for internal initiatives end to end from briefing to delivery to feedback analysis. Conceptualizing & implementing of creative campaigns through online mailers, posters, presentations, and screensavers through help of inhouse or external agencies. Constantly exploring innovative ways of communicating including Av's, multimedia, movies and more. Employee engagements through online contests, blogs, echats and more.o Communication Consultant: Consulting various functions and departments on effective communications. Guiding them to build a robust communication plans, calendar and implementation of the same.o Brand management Internal Branding of BBC through: Assuring adherence of brand guidelines & templatization in various communications Floor (blog/interior) branding, Corporate Gifting, Brand Store Management Approvals of e-mailers, presentations, screensaver from branding perspective,. Critical projects like Annual reports, important presentations and more.

o Plan and carry out direct marketing activities (principally direct mail) to agreed budgets, sales volumes, values, product mix and timescales. o Liaise and attend meetings with other company functions necessary to perform duties and aid business and organizational development.o Assist in the preparation of the product budget process, complete range plans and review each week’s sales, stock, and mark down levels