• Strategizing and Optimizing campaigns for various premium clients across Google, Facebook, Twitter, Instagram. (All paid biddable mediums).• Making plans, pitches for various clients and working on the implementation as well for them.• Be the point of contact for all the accounts assigned and be the face of the company for them.• Devising innovative ideas in performance marketing that’s beneficial for the company as well as the client.• Expert in Google AdWords, Facebook Business Manager, Twitter, Taboola, Adobe Optimizer, Google Analytics.•Develop monthly reports and monthly marketing plans for every client.•Coordination with all the internal teams to get work executed.

•Lead and support the implementation of our paid marketing strategies. •Examine correlations between prospecting activities, revenue, and budget. •Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and HubSpot landing page sources reports. •Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition. •Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.•Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs. •Coordinate, supervise and inspire members of our paid marketing team. •Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying. •Monitor market intelligence and keep track on competitor movement and market situation. •Experience on setting up end to end campaigns for Consumer goods, ECommerce, FMCG Goods, etc.•Develop monthly reports and monthly marketing plans for every client.•Coordination with all the internal teams to get work executed.Manage the day-to-day campaign activities across search engines including the campaign implementation•Performance review and optimization of paid search campaigns.Analysis of the Analytics accounts on campaign performance and recommend and implementchanges to the campaigns.•Maintain and operate day-to-day campaign spend and allocation for paid search portfolios.•Identify and execute optimization recommendations to increase campaign ROI.•Assist with campaign technical implementation and support trouble-shooting.•Create campaign reports for clients.•Understand client requirements, provide expertise in all areas of digital marketing such as campaign strategies, SEM, SEO, paid marketing, etc.

•Executing Search and Display ads, collecting and analysing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns. •Tracking, reporting and analysing website analytics, pay-per-click (PPC) initiatives and campaigns. •Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. •Campaign Optimization & Optimize copy and landing pages for paid search engine marketing campaigns. •Perform on-going paid keyword discovery, expansion and optimization. •Research and analyse competitor advertising links.

•Executing Google, Facebook and other platforms for collecting and analysing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns. •Tracking, reporting and analysing website analytics, pay-per-click (PPC) initiatives and campaigns. •Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. •Campaign Optimization & Optimize copy and landing pages for paid search engine marketing campaigns. •Perform on-going paid keyword discovery, expansion and optimization. •Research and analyse competitor advertising links.