At axiTrust, we are helping businesses transact freely with other businesses by offering collateral-free alternatives to trust products like Bank Guarantees. Freeing up much needed capital that's stuck for months!Our mission is to make B2B transactions as smooth and reliable as possible, so businesses can focus on growth without the usual hassles, high costs, delays and friction.

Space2Grow is an award winning social impact consulting firm. It works with Government Bodies, Social Media organisations, Ed-tech Corporates, Schools, Non-Profits, Policy making bodies and CBOs - helping them address challenges around Children's Digital Safety, Anti-Human Trafficking, Child Protection and Inclusive Skill Development.I advise the team in their overall strategy and GTM/Marketing processes and content. Also lending a hand in evaluating and setting up operational tech stack.

The team at HiveSchool is Building India's First New Age Sales School - focussed on the folks on the business front-lines in B2B and SaaS space.

Sharing my journey(s) and battle scars about all things B2B SaaS / GTM and Marketing. Mentoring Students and aspiring Entrepreneurs. And having oodles of fun!

Afterskool works in the K12 arena - stressing on holistic development of children focussing on STEM learning. It works with policy bodies, educational institutions, educators, and parents, creating engaging, impactful courses, boot camps, learning modules, etc using 3D Printing, AI, and experiential learning.It continues to grow its footprint across various institutions and geographies.

Chargeebee is a leading Subscriptions and Revenue Management platform for subscription Businesses. Following Chargebee's acquisition of numberz, I led the successful integration of our teams and technology - ensuring we brought the best of both worlds together (including renaming of numberz itself!)My role expanded to heading global market operations for Chargebee Receivables, where I work with and enable talented Sales, Marketing, Pre-Sales, RevOps and Enablement teams across different regions - while helping build the ever expanding Chargebee Receivables capabilities.A significant part of my work involves planning and implementing our global strategy for multiple products, ensuring we deliver real value to businesses worldwide.

numberz started as a solution helping SMBs manage their cash flow, serving over 14,000+ clients. We then evolved into an enterprise cloud platform that transformed how large companies handle their Receivables and collections, growing to serve more than 150 enterprise customers. Our success drew support from leading investors including Sequoia Capital, Vinod Khosla, and Kae Capital.I found myself wearing multiple hats, helping keeping our ship steady. My role centred on building a workplace where our team could thrive and deliver their best work.My journey involved securing funding, leading our growth across India and exploring opportunities in the US and UAE. I built meaningful partnerships with banks, financial service providers and stayed actively involved in the startup community, always looking for ways to contribute back to the ecosystem.Within numberz, I focused on nurturing our team culture, managing people processes, and handling legal and compliance requirements. I represented numberz at industry events, managed our public relations, and crafted stories that showcased our expertise and connected with our audience.numberz remains a story of pursuing moonshots, the power of genuine teamwork and creating a culture of trust and respect. The journey continues, as we were acquired by Chargebee and operated as Chargebee Receivables.

My entrepreneurial journey began with a simple mission - to take the burden off branding and marketing managers by creating a creative agency minus the stereotypical drama (you know, the ponytails, the pot, and the tantrums!). That is how CABS came to life, a bootstrapped creative house where substance trumped theatrics.We championed a design-to-delivery approach - from initial creative concepts through to final execution. Our hands got dirty transforming retail spaces, building modular displays and bringing brands to life in the real world - including serving rituals! From chic restaurants, office spaces, modern trade outlets to general stores, we made sure our clients' brands stood out in all the right places.We found ourselves designing and executing campaigns for Pernod Ricard India's premium portfolio - think Aberlaur, Absolut, Chivas Regal and Jameson amongst others. Mars India trusted us with their beloved Wrigley's, Mars and Pedigree and Eukanuba launch, whilst HDFC Bank and Hathway relied on us to amplify their brand presence across multiple channels and media.

Created and led the Public Security vertical for Defence & Homeland Security in India for SAS. Collaborated with global teams to strategise and acquire customers for SAS's analytical solutions, including C4ISR, Logistics, Cyber Analytics, Predictive Asset Management, Law Enforcement, and Proactive Policing. Key clients included the Ministry of Defence, armed forces, Defence PSUs, and DRDO Labs.Also led the GTM strategy to penetrate the retail vertical with Merchandise, Supply Chain, and Customer Analytics solutions. Built successful partnerships with System Integrators, Public Procurement organisations, and niche partners.

Building the market for enterprise solution offerings in retail areas of Merchandise planning and optimization, Demand and Inventory planning, Customer analytics and campaign management for traditional and online channels, retail operation analytics, enterprise data management.

Managed Key Accounts Sales and Channel Marketing (~ 10 Cr portfolio) for Coca Cola India in the Modern and General Trade channel, HORECA and marquee corporate channels.Key Achievements:* P&L responsibility, driving sales growth, and market share.* Led branding and marketing across Hyderabad and Upcountry operations.* Conceptualized and launched brand promotions, product launches, and trade schemes.* Ensured brand primacy over competitors.Also part of the international launch of the fruit beverage range, Cappy, in Central and Eastern Europe. Additionally evaluated and helped in roll out of UPS Logistics Management System in Hyderabad operations.

Steered after-sales operations for FIL dealerships in North and North-East India.Key Responsibilities:* Advised dealerships on business development.* Managed regional budget planning for service activities.* Boosted sales of spare parts and loyalty products (AMC, Extended Warranty).* Led service marketing initiatives to enhance brand presence and customer engagement.

I started my professional journey as a Graduate Engineer Trainee at Tata Engineering. I was selected to be placed in the field after-sales operations of the passenger car division right from the get-go.From there, I managed after-sales and dealer development activities for 5 dealerships and 8 authorized service centers across NCR and West UP.As a core member of the systems audit group, I helped plan, implement, and monitor new business procedures and best practices across North India. It was a lot of work, but seeing those changes in action was worth every minute.