Regional Operations | Channel Management | Merchandising & Brand Management

Responsible for formulating competitive sales and business development strategies and its execution for accomplishing the circulation and ad marketing revenue targets for the entire Bihar region and other neighboring areas. I lead 7 direct reportees & a team of 60 to spearhead cross-functional departments such as Circulation, Production, Advt Sales/Production, Distribution & Administration, simultaneously.I have impressive achievements in increasing business profitability by devising competitive marketing strategies, which resulted in a whopping increase in numbers in both circulation and advertisement sales. I hold the credit for launching and establishing the brand Telegraph in the entire Bihar region by efficiently establishing the office infrastructure and set, implementing operational systems and processes and building a high performance team. I was instrumental in building an aggressive and a highly motivated team, in generating cost savings by adhering to the budget limitations, planning and launching of innovative promotional campaigns and implementing robust initiatives for streamlining financial functions. I hold the credit for successfully implementing aggressive strategies which I learnt from my past job stints and introducing operational reforms in the systems and processes by implementing innovative models and techniques. I played a pioneering role in building the brand image of Telegraph in Bihar, by successfully organizing major events and campaigns. I had organized a major extravaganza like ‘Telegraph Debate’ for 3 consecutive years, which was participated by luminaries from political background, bureaucrats and media personalities. I have been appreciated and recognized by my superiors for demonstrating excellence at work in terms of establishing the brand as a profit center in Bihar and proven abilities in spearheading sales and business development functions. For detailed list of accomplishments, please request my resume.

I was responsible for formulating competitive sales and business development strategies and its execution for accomplishing organizational profitability. I lead a team of 15 Sales Professionals and was accountable for setting of team’s targets, periodic reviews and implementing strategic plans of action for improvement. I hold the credit for developing a market storming team to visit and map entire Dealers Channel Universe of State.I have impressive achievements in increasing business profitability by devising competitive marketing strategies, effectively planning and launching promotional programs and strong relationship management with the clients. Dedicated sales and marketing efforts guided by effective strategic planning and execution resulted in making Bihar branch attain an impressive turnover of 100 crores against 57 crores. I hold the credit of expanding the channel network by adding new channel partners in the gap areas and thus contributing in the growth of volumes or record increase in the sales numbers, which was very small during the time of my joining. I appointed 11 distributors as against of 2; 28 direct dealers from 7, 4 Brand shops from 0 and 425 sub dealers from 125. I have been appreciated and recognized by my superiors for demonstrating excellence at work and have been felicitated with various awards in national and regional level. I received the ‘All India Best Branch’ Award in 2008 and 2009 consecutively, ‘Best ASO-Head’ in east region and won an incentive trip to Bangkok/Pattaya in Apr’07 and won “All India Samsung Silver Nano Washing Machine Quiz” competition in Oct’07. I had recommended many strategic models and best practices for improving the market position, which was implemented across Pan India.

I have been instrumental in exceeding the sales targets by efficiently handling the channel network comprising of the dealers and distributors and achieving incredible sales numbers.I had impeccable contributions in improving the visibility and sales by planning and launching creative promotional programs and strategically developing the sales tools, communication materials, etc and played a powerful role in improving team’s performance.

I have been instrumental in effectively implementing merchandising strategies and contributed towards attaining a growth of 26% in territory with substantial growth in direct dealer networking.

Awarded Best Performance in the Branch award & received a promotion within an year of joining the company.