As part of the User Growth team managed responsibility for all things Content & Partnerships to drive User Growth & EngagementWork with regards to the India market;-Created and executed Content & Influencer led campaigns for User & Engagement growth -Created Partnership Models with other content format owners/platforms to drive User & Engagement Growth: Movies, Music (Videos), Sports etc. -Planned and Executed Creative Sourcing for UG campaigns (Paid Ads) -Managed a team to create & optimize Growth Hacking channels to drive organic growth Work with regards to International Markets;-Worked as part of COSMOS team and led projects to create a process document for creative review along with a dos & don'ts for creative production by gathering learnings by UG team members in USA, EU, Japan, Korea, Brazil along with HQ. The goal was to improve Creative Quality as well as improve the rejection rate by the Trust & Safety (TnS) Team-Lead a project for building an internal platform to be used for Creative Production projects by external agencies as well as own creators for efficient execution of creative projects (Better ROI and Quality)-Analysed creative performances from across all regions to streamline budget allocation and optimize creative production project to increase overall creative lifetime and it's ability to be used by multiple regions

Created Content-based Marketing Solutions for Brands crafted to achieve various Brand & Business goals; - Substantial focus on Self-Sustaining Content Models / IP Creation & Monetization (Ideation to Execution)- Focusing on Data-Backed Solutions (BARC, Consumer Behaviour Understanding, Digital & Social Platforms etc.)- Finding New Partners & Strengthening the existing Group M Partner Ecosystem for Current & Future Client requirements- Staying up to date with various Brand / Product / Brand Purpose Integration Possibilities across platforms (Entertainment + Sports)Campaigns Planned & Executed for; Diageo (McDowell's No.1, Signature, Bagpiper, Johnnie Walker, Captain Morgan), The Landmark Group (Lifestyle, Max Fashion, Home Centre), IKEA, Nike India, IBM, Bharat Benz, Kingfisher, Orient Cement, TTK (SKORE), TN Government - Transport, SRM University, Madura Fashion & Lifestyle & many moreNoteworthy Projects Undertaken as Lead:*IBM India - Building Cognitive Enterprises (CNBC TV 18, June 2019) *Signature - Masterclass 3.0 with SRK, Kangana & Vijay Deverkonda (VIU App, Feb 2019)*McDowell's No.1 - No.1 Yaari Jam (Star Bharat, Jan 2019) *Kingfisher - IPL Sunrisers Hyderabad Association (2017, 2018 & 2019) *McDowell's No.1 - No.1 Yaari with Rana ( Telugu - Gemini TV Season 1 & 2 - 2017 & 2018)*McDowell's No.1 - No.1 Yaari with Shivanna (Kannada - Star Suvarna, Feb 2018)*McDowell's No.1 - No.1 Yaari with Swwapnil (Marathi - Colors Marathi, Feb 2018)*Nike India - #MoveWithMe (MTV, Feb 2017) *Bagpiper - Chowka Kannada Feature Film (Dwarkish Chitra, Feb 2017) *Bharat Benz - IRT: India's Deadliest Road (History TV18, Oct 2016)

Changed Service Offering basis identified opportunity & rebranded a beach resort into a Sailing Club (certified by Yachting Association of India - www.yai.org.in ). Worked on setting up every element of the Business; Marketing, Business Development, Tie-ups / Barters, Budgeting, Procurement, Legal, MIS, Process Optimization & more www.casaamarillagoa.comwww.clubnautiquegoa.comwww.dolphinadventuresports.com

Zee Digital and Ditto TV ClusterManaged all Marketing campaigns (Brand + Performance) on Digital Platforms, Actively looked after MIS set-up, Analytics (Format + Delivery), SEM, SMM, ORM etc & Also handled various ad-hoc projects for & with the Product & Content team, ranging from SEO to UI & UX, Content Consumption Analysis & more.

As an Analyst at the Analytical Resource Center, I conducted quantitative market research for product as well as communication ideas & performances for global clients. The Job required communicating & coordinating with the Client Facing team, the field team, and the data team for a seamless process of right data collection and then to be able to provide an extensive analytical report along with recommended changes basis insights.Research Conducted for; Neutrogena, Johnson & Johnson, Oral-B, Colgate-Palmolive, Danone, and more

In my capacity as Consultant Producer, I lead an entire team involved in planning, sourcing, editing, and processing of videos for web portals like www.cricketnirvana.com, www.filmnirvana.com. We also populated & managed content for Vodafone's GPRS portal which required re-purposing movie, music video & TV show’s content into short snack-able content snippets for Online Viewing.