ARCHVIBE - THE DESIGN TRIBEArchVibe is a digital platform that connects Building Products Manufacturers with architects and interior designers one-on-one, facilitating the discovery of product messaging in an omni device/omni channel environment throughout their digital journey in a brand-safe and privacy-compliant way.ArchVibe Introduces Industry first path breaking data onboarding technology to discover Architects & Interiors designers in online space.Building Product Manufacturers use ArchVibe platfarm to target curated & verified Architects & Interior Designers 1 on 1 without any wastage, during their digital content consumption journey - in an omni channel & omni device environment.Building Product Manufacturers are able to*Build TOMA ( Top Of the Mind Awareness) among Architects I Interior Designers I Builders I Contractors*Get their product into the consideration set of Architects I Interior Designers without pushing it*Get their product specified among Architects & Interior Designers*Generate high Engagement & Interaction rate among Architects I Interior Designers*Find it easy to on-board new Architects I Interior Designers at scale*Get their product specified - increase likelihood of purchase & use*Drive case study downloads & CPD ( Continuing Professional Development) presentations

Connecting Agri Input suppliers with Verified farmers PAN India digitally across 32 states in India. Through 6.8 Million + verified farmer's Pan India collated through working with implementing agencies like NAFED, NABARD etc. as well as direct farmer outreach through field contact programs ; digitally on-boarded & available online/accessible throughout farmer digital journey; Agri Input Suppliers/Rural marketers are able to run meaningful farmer's digital outreach one-on-one ( 1O1) in vernacular languages across 32 states - Specific market clusters - HSM Market I East India I South India I East India I West India I Central & North India. Ideal Platform for Manufacturers of In-Organic Fertilisers, Organic Inputs, Pesticides, Agro Chemicals, Farm Machinery & Agricultural tools, Seeds, Crop Protection, Micro Nutrients, Bio Pesticides, Bio Stimulants companies etc. to reach out farmers/FPOs Pan India The beauty of PlatfARM is to connect Agri Input Suppliers with farmers through the ABCD approach - Attention, Branding, Connection, Direction - a 360 degree approach for last mile delivery.

Adskom India has shaped into an Audience platform play to delight brand marketers and performance advertisers alike. Solving marketer’s problem at different stages of product life cycle, Adskom marries data with platform intelligence to create meaningful audience interactions at scale. Interplay of all usual suspects - Machine Learning, Artificial Intelligence, customer data platform, Real Time bidding platforms, demand side platforms help to bring out unified & scalable delivery.

Ads.Resonate, enables brands to drive audience engagement across interactive environments – desktop, smartphone and tablet. Ads.Resonate platform incorporates media footprints and proprietary data with user-centric ad formats designed to drive engagement and action across standard display, rich media video & mobile/desktop environment

Acxiom is an enterprise data, analytics, and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing every important source and use of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. KRAs includeLaunch LiveRamp data connectivity solutions among marketers & key publishers in SE Asia & IndiaSet strategic direction to establish near term goals for data connectivity frame work for data owners – marketers, large publishers, telcos, ecommerce companies etc.Influence client's data platform selection process and evaluation criteriaInteract with senior management levels at client or within Acxiom - which involves negotiating or influencing on significant mattersAccountability towards meeting quarterly revenue goals Facilitate the negotiations and closing activities across senior & middle management levelManage successful transition of the opportunity to the delivery teamSupport efforts and/or gain client agreement for press releases, reference-ability, etc.

Launch & build awareness for new AdzCentral data driven media buying platform across direct advertisers across key Industry verticals – Hotels, airlines, education, CPG & Banking/Insurance & digital media agenciesDirect accountability towards revenue & target achievement & fulfilment Develop & Support partner management program in Singapore, India & Middle East. Promote usage & repeat business from new & existing client base across premium brand & performance advertisers across SG & regional business emerging out of SingaporeSign up & ensure delivery on six figure annual media service contracts defining SLAs with business partners;

Managing a thriving multi-million dollar digital ad sales business for Exponential audience engagement divisions combining world class data & technology. KRAs IncludeAnnual commitment deals with agencies & Key Clients Ad Sales & Revenue ManagementManaging a team size of thirteen highly charged on-ground sales people across the SE Asia region Strategic Planning & Annual Budgeting Remotely Managing Sales Support - Pre-Sales, Account Management & Ad-Ops for smooth liaising with sales & operational efficiency

Set up Tribal Fusion sales operations in SE Asia from ground zero to multi-million dollar business in a span of 2 years. Job profile includesManage both local & regional businesses out of SingaporeDrive agency relationships - at middle & senior level; interacting with both local & regional teams Client Direct Initiative - establishing thought leadershipDeveloping key accounts with value added services Manage virtual teams in different geographies for ad-ops, account management, sales planning & creative production

Launched Tribal Fusion Sales operations In India. Revenue base from zero to Multi million dollar business in 3 years time.

CyberMedia is the largest specialty media house in South Asia and amongst India's top five magazine brands. Listed on NSE and BSE, group's Media business includes 12 media properties including Dataquest, PCQuest, Voice&Data, MIT's Technology Review India, BioSpectrum (India & Asia), Global Services, DQ Channels, DQ Week (Delhi, Chennai, Mumbai and Kolkata). The group has twelve websites led by www.CIOL.com, India's largest technology business website. Spearheaded Sales & Marketing, Coordination activities across North & Eastern region of India for Print Targets, Vendor driven / In-house Events. Handled annual business worth USD 2.5 Million

My Entrepreneurial venture - The company imparts Training & Development Services in areas - Public Speaking, Presentation, Interviewing Techniques, Stress Management, Leadership, Conflict Resolution, Business Communication, etc.

Worked for Venture Capital funded online start-ups & news portal - 1) Asiacontent.com - Asia's premier ICP localizing leading US Internet brands like CNET Asia, MTVAsia, Asia E! Online, Double Click Asia, FTV, CBS Market Watch, NBCi etc2) Jobsahead.com which got taken over by Monster India later;3) Expressindia.com - India's first news portal started by "The Indian Express Group"