Responsible for driving the Agri Input Business with a prime focus on Unnati's brands in Pesticide, Fertilizer, Seed, and services categories and I take care of new Partnership Building and Business Onboarding of Strategic partners and strengthening the relationship with existing partners & Own Brands (Private Labels- Seed, Pesticide & Crop Nutrition, Tissue Culture) Portfolio Management and Business Development. At Unnati, my mission transcends beyond profit margins; it's about enriching farmers' lives and fortifying the agriculture sector with innovative, high-quality products. Strategic partnerships and brand management are my realm, where I have successfully introduced new products and spearheaded market penetration initiatives. My role involves a harmonious blend of financial acumen and key account management, ensuring each stakeholder reaps the benefits of our collaborative growth.The organization's brand impact and customer relationships flourish under my direction, thanks to a robust approach to business development and field marketing. With my strategic pivots, Unnati's private label offerings in seeds, pesticides, and crop nutrition have become synonymous with trust and excellence. Backed by my recent experiences at Sulphur Mills Ltd, I bring a comprehensive skill set in channel management and agribusiness sales, fostering a sustainable and prosperous ecosystem for retailers and farmers alike.

-Annual Budgeting, Sales Forecast and long term planning for SBU - Ensuring achievement of Sales, Collection target with P&L achievement - Ensure proper management of Distribution Channel- Primary & Secondary - Market Share growth-Review and achieve monthly sales target with control on receivables and inventory- Ensure an increased market share and profitability by ensuring brand building, market development and channel management - Identification & development of new markets, crops, new segments for focus product portfolio - Implement policies and guidelines for smooth functioning and satisfaction of business partners - Scan the environment to understand competitor’s activities, demand supply scenario, pricing strategies, new products & provide MIS to core team - New product Launches and ensure maximum counter coverage for achievement of new product business plan through marketing team - Develop and implement strategies for high market penetration of focus high margin products -Create SBU and regional level promotional plan and ensure deployment in line with brand strategy - Training, Team motivation, retention and succession planning for key roles - Key member in SML Steering Committee-Core Sales & Marketing Strategic Team- Long term and Annual promotional budgeting and execution- Plan and implement integrated marketing plan for key focused brands- Create regional level promotional plan and ensure deployment in line withbrand strategy- Strategic planning and implementation of marketing initiatives- Establish process and structure for Annual Business Planning- Establish Field level marketing structure in line with LTSP- Leading market development team operations and ensuring execution offield level promotional activities- New Product positioning and develop communication and handle packagingfor new products and revamp packaging for existing brands-New product Launches and ensure achievement of new product business

As DGM, I spearheaded Sales & Distribution Automation Project Management, overseeing P&L Management and fostering Cross-functional Collaboration. I provided adept Team Training & facilitated Knowledge Transfer sessions. Notable achievements include strategically directing the Profit & Loss (P&L) account for the Agribusiness domain, showcasing financial acumen and strategic oversight. I conducted comprehensive business process mapping for clients, optimizing their existing mechanisms to boost efficiency and productivity significantly. Moreover, I led knowledge transfer and training sessions for the client's team and module champions, offering mentorship to internal teams, and ensuring seamless and successful project implementation.

As Manager, I excelled in crafting Business Marketing Plans and expanding Product Portfolios while conducting thorough Market & Competitor Analysis. I negotiated and finalized Commercial Terms and effectively liaised and coordinated with diverse stakeholders. Additionally, I provided comprehensive Team Training & Support. Noteworthy achievements include orchestrating the expansion of Crop-specific businesses in Weedicides, Insecticides, and Fungicides segments. I implemented an efficient sales forecast system that reduced stock holding duration from 40 to 20 days, resulting in a notable decrease of losses to 0.1% from 0.2%. I spearheaded a remarkable 30% growth in Alliance Business, surpassing the previous year's performance. These accomplishments led to being honored with the Best Product Manager award for outstanding contributions in the fiscal year 2015-16.

As Manager, I expertly managed Promotional Budgeting, orchestrating both ATL & BTL Activities while fostering effective Communication & Collaboration. I played a pivotal role in New Product Launches and spearheaded CRM Development. Notably, I achieved a significant increase in Tata Paras' BEI from 3.1 to 5.3 by implementing an integrated marketing strategy. I successfully led the launch of various new products spanning Crop Nutrition, Crop Protection, and Hybrid Seeds segments, including FarmGro G, FarmGro, FNS Grapes, Hybrid Paddy Daksha P-221, Hybrid Millet Daksha B-3311, TKS Roczon, and TKS Fulbenda. I have created communication for various product offerings in line with the brand strategy and support with appropriate positioning of the product/category also Conducted brand-positioning research to ensure that the brand's communications are built on a relevant and differentiating foundation that gains an emotionally compelling place in the consumer's mind, Created and implemented product brand awareness campaigns that increased sales and ultimately profit margins

I oversaw Sales Operations and managed Distribution Channels, consistently achieving and surpassing set targets. I successfully introduced new products and played a pivotal role in formulating Sales & Marketing strategies. My portfolio encompassed a diverse range of products including Bulk Fertilizer, Paras Farmoola, Pesticides, Seed, Specialty Fertilizers, and Services.•Handled sales of Bulk Fertilizer, Paras Farmoola, Pesticides, Seeds, Specialty Fertilizers, and Services. •Channel Management and strengthening of the network.•Ensured achievement of pre-agreed targets on volume, sales revenue, Payment Collection, and profitability.•Manage new product introductions in compliance with marketing strategies and objectives in the territory•Developed and formulated sales and marketing strategies for all product categories.•Build and maintain effective communication with Retailers & Farmers through promotional activities.•To keep the internal customer satisfied by inventory management, timely settlement of claims & ensuring good ROI

Projects across various locations of TCL in Supply Chain Management, Crop Nutrition and Agribusiness and community development