• Driving Loyalty program. Analyzing the customer journey and identify key touch points to optimize customer re-activation and retention• Identifying opportunities through analytics led data to drive higher engagement & increase customer life time value• Analyzing and monitoring the impact of programs, using insights to constantly improve approach• Developing and executing end to end email, push, SMS, WhatsApp and mobile marketing strategies and communications via lifecycle, triggered, and promotional campaigns• Launching and integrating new communication opportunities and channels into our marketing strategies• Identify weaknesses and gaps in current processes and help develop solutions• Designed and executed A/B testing agenda’s to understand and enhance marketing effectiveness• Identifying and optimizing customer segmentation and personalization strategies

Key Deliverables:• Managing customer life cycle. Designing one customer view across platforms and channels• Building & Managing futuristic platforms, Building short term proposition to increase REC• Post launch analysis- Tracking product performance against action standards and sharing with all stake holders• Driving communication efficacy through product expiry & behavioral scienceProjects:• Network Satisfaction Index – Integrating CLM with customer level Network indices. Pitching products basis his network score • Open Telco – With transparency we proactively inform all network changes under the umbrella of Open Telco• Profiling customer basis long term buying behavior • Accelerating Digital Presence / Driving Airtel One & Loyalty program

Key Deliverables:Responsible for Revenue forecasting, Churn & Inactivity predictive modeling and market planning. Capability assessment and measurement Usage & retention, Product performance management and analysis, Channel sales, distribution and competition market analysisProjects:• Driving VoLTE maximization with cross functional team and leading the table with 2nd position nationally• Key player in network strategy planning for top 20 district of MP&CG with gold platted network

Key Deliverables:Responsible for increasing prepaid Mobility revenue from existing base through multiple marketing and pricing strategies/interventions• Devise segmented offers basis usage pattern and purchase behavior of customers• Product benchmarking to counter competition offers• Optimize utilization of various promotional channels including, USSD, SMS, BOD, EOCN, basis customer affinity, to improve adoption • Revenue Planning: Plan source wise revenue for the entire circle and design campaigns for delivering the target revenue. Trend Analysis of revenue on an ongoing basis for identifying areas of shortfall and action planning• Profitability Analysis: Do profit and loss analysis of all open market as well as segmented products and derive pre and post behavior by measuring ARPU, ER and MoU’s.• Trade Engagement & Communication:Energies the trade by various product related schemes to garner the incremental share from the market, and communication of all products, schemes on a regular basis.• Business Tools: Adept in handling various business tools like MS Access, BI Tools like SAS and DART

Key Deliverables:• Revenue projection for Flash & Midmonth, revenue, MOU, Gross & net projection with 99.97% accuracy • RMS & CMS projection for QnQ• Analyze TMS & CR movement• Analyzing postpaid DATA revenue thorough various handsets category• Tracking Competition activities• Business reporting for the senior management at the regional • Setting the regional strategies in consultation with Circle Marketing head & COO• Periodic Revenue forecasting and Planning

Key Deliverables:• Driving Data & VAS revenue through zone, district & town level• Making of site wise gross, net, churn & base of own & other operators• Network planning, new sites rollout• Support U&R team for customer segmentation & product rollout• Driving CMS in rural & urban sites, with new sites rollout• Campaign effectiveness as well as profit and loss analysis of all segmented products

Key Deliverables:• 30% increase in contribution of U&R to the total revenue of the circle, quarter on quarter.10% acquisition of such subscribers.20% retention of churning subscribers. 10% increase in conversions from promotional tools.• Customer Gradation based on the usage pattern & efforts made to take them to the next grade of usage• Promoting different Topups to different Customer segments depending upon their Usage, Recharge and Consumption pattern• End-to-end management; cross-functional coordination and operations handling of weekly campaign launches• Communication Planning, preparing scripts and communication calendars for the launched campaigns; using various communication media like messaging, USSD, OBD & IVR modes

Key Deliverables:• Pre-Post analysis or every product.• Usages wise segmented base tracking and communicate the appropriate product.• Monitoring systems like - Charging, Switch and IT with Revenue Perspective.• Validating all new Products in terms of Configuration and Rating at IN system and Lapu server.• Plugging of Revenue Leakages, Trend Analysis of Revenue Register and Reports to control ARPU of all Products and monitoring waiver mechanism of Customer Accounting.