Manages day-to-day email marketing campaigns,Manage and monitor performance,Root cause analysis for low performing campaigns,Take actions to improve performance,Generate new ideas to get better ROI from the email campaigns,Monitor user behavior on email and take actions accordingly,Generate ideas to get maximum responses from the users through email campaigns

I am a part of the business development team here. I am responsible for handling all the activities related to the marketing of my brand. I also make online marketing strategies for my clients. I bring in new clients to my firm and get their marketing activities outsourced to my company. My role and responsibility includes doing online marketing research, planning email campaigns, preparing collateral, list building through various online resources like google, jigsaw, hoovers, prototyping, etc..., launching the email campaign, tracking the campaign, following up with responses, getting requirements from the responses, providing samples, negotiation, finalizing the deal, getting paper work done and following up on the payment.Working on multiple platforms of Email deployment.planning, execution of email and other marketing campaigns.Managing existing and prospect customers.Managing customer segmentation and reporting .Maintaining Email marketing calendar with accurate dates and email content.