Rajendra Shetty work email
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Alumni of IIMC-Executive Education (Advance Program for Marketing Professionals-Sales and Marketing) with 27plus years of experience in FMCG/OTC/Nutraceutical business sector with demonstrated initiative and success.A competent professional with widespread experience and proven track record in Strategic planning, Sales and Marketing, P&L Management, Business development, team management, Channel management, customer marketing,Sales force excellence, commercial operations in different industry/multiple categories -Health & Wellness category- Nutraceutical, Nutrition (Pediatric and adult nutrition), Food & Beverages(Packaged), Branded Oil, Personal care,skin care & Detergent Experience and expertise in Dealer distribution network in General trade, customer marketing initiatives, e-commerce with cross channel network across geographies with entrepreneurial approach. Experience in formulating strategies for BTL planning, slaes growth, market share, P&L Management and other critical commercial indicators like depot management, supply chain being a part of Profit center.
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Head Of SalesZeroharm Sciences Mar 2021 - PresentHyderabad, Telangana, IndiaCurrently working as Head of Sales- Zeroharm Sciences Pvt Ltd instrumental in setting up the entire offline and online business vertical from scratch with respect to Projection based Sales-Topline and bottom-line, distribution network , talent acquisition, building robust system and processes , driving exponential business growth and best in-class execution of plant-based medicine (Generic and Specialized category supplements), execute channel strategy , customer engagement, Joint-Business… Show more Currently working as Head of Sales- Zeroharm Sciences Pvt Ltd instrumental in setting up the entire offline and online business vertical from scratch with respect to Projection based Sales-Topline and bottom-line, distribution network , talent acquisition, building robust system and processes , driving exponential business growth and best in-class execution of plant-based medicine (Generic and Specialized category supplements), execute channel strategy , customer engagement, Joint-Business plan with Key accounts, and engaged in Third party/White labelling, Pricing Strategy with TOT to drive accelerated growth across channels and marketplaces Show less -
Zonal Sales HeadRp-Sg Fmcg (Apricot Foods Prv Ltd) Mar 2018 - Oct 2020Mumbai Area, IndiaResponsible for setting up West & South India Business- West1 ( Building distribution network for key geographies like Maharashtra, Goa, AP and Telangana) which is among the highest contributor towards PAN-INDIA operation and fastest growing territories among all zones.-Developing Sales channels and operational procedures and responsible for leading Sales Operations for the Region (West-1) towards Revenue Market Share growth.-Strengthening the Distribution network ensuring expansion… Show more Responsible for setting up West & South India Business- West1 ( Building distribution network for key geographies like Maharashtra, Goa, AP and Telangana) which is among the highest contributor towards PAN-INDIA operation and fastest growing territories among all zones.-Developing Sales channels and operational procedures and responsible for leading Sales Operations for the Region (West-1) towards Revenue Market Share growth.-Strengthening the Distribution network ensuring expansion of retail & distribution channel.Inter-functional coordination and developing SOP’s/training module for sales personnel’s at various level (EFC’s to ASM’s- Travel policy, SD and DB appointment policy, Basic selling skills etc)-Implementation of business plans for accomplishing sales targets; engaged in channel motivation, learning and development activities for business growth-Focus on Forecast based sales projection and review of the same at sku level/channel partner level to ensure business development based on the needs of customer to meet the targets and increase the profit-Business ownership & Customer focus coupled with high service delivery standards to build high ROI for channel partners. Show less
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Zonal Sales HeadAmira Pure Foods Private Limited Aug 2013 - Mar 2018Mumbai Area, India- Managing, leading, developing and maintaining a co-operative, motivated and successful AMIRA zonal Sales Force.- Growth of AMIRA business in the region; Increasing regional revenues, profitability, distribution infrastructure, market & outlet expansion and customer base.- Develop and execute zonal sales strategies in terms of Volume & Value growth, ASP, RDSs, Territory & Customer Mapping, Secondary Sales force; to maximize revenues & profitability.- Establish, maintain and develop… Show more - Managing, leading, developing and maintaining a co-operative, motivated and successful AMIRA zonal Sales Force.- Growth of AMIRA business in the region; Increasing regional revenues, profitability, distribution infrastructure, market & outlet expansion and customer base.- Develop and execute zonal sales strategies in terms of Volume & Value growth, ASP, RDSs, Territory & Customer Mapping, Secondary Sales force; to maximize revenues & profitability.- Establish, maintain and develop an effective business relationship with the Distributors, RDSs and Key Accounts in General Trade.- Managing co-ordination of cross-functional work groups and resolving people issues without adverse fall out and escalating issues where necessary.- Monitor and Control Cost of various expenses pertaining to Zonal Operations- Promoting business effectiveness and efficiency while striving for flexibility, and integration with technology.- Ensuring timely submission of complete, accurate and reliable reports / information from all levels in the region.- Ensuring compliance of all guidelines in force from time to time, at all the levels in the region. Show less -
Area Sales Manager ( Hyderabad)Abbott Dec 2011 - Aug 2013Hyderabad Area, IndiaArea Sales Manager (Trade Div) Development & business generation of retail channels, Identified new & potential business on the basis of growth, prospects & population, Develop and implement-account management plan, including sales management and used customer relationship management tools to ensure focus on sales & development of new business, Create alternate channels for EMT outlets-created new distribution infrastructure and build the business on a prototype basis which… Show more Area Sales Manager (Trade Div) Development & business generation of retail channels, Identified new & potential business on the basis of growth, prospects & population, Develop and implement-account management plan, including sales management and used customer relationship management tools to ensure focus on sales & development of new business, Create alternate channels for EMT outlets-created new distribution infrastructure and build the business on a prototype basis which subsequently became national project basis its focused approach and growth prospects in EMT channel, Establish Standards & Processes of distribution; develop Channel relationship & bond.Achievements as AREA SALES MANAGER Won the Highest Prestigious Award “General Manager Award” in ASM/RSM category (Trade Division) in Apr 2013 at Regional office-Singapore. Won “Honda Brio Car ” as Best Employee of the Year 2012 for outstanding performance and Growth. Won Value Awards – 3 times in 2012-13 (Monthly Award) Show less -
Regional Customer Marketing Manager(West & North)Abbott Oct 2010 - Nov 2011West And North India (Trade Div-Mumbai)Designing Channel Program & Activation – Right from Designing stage to the closure stage ( Ensuring success of the Program basis ROI module - for 2 regions West and North), Brand Activation – Planning and executing Regional Brand Activations in both Traditional and Modern Trade, People Management - Support the sales team (ASM and TSE’s) with timely tactical interventions basis the business requirements. Field Developmental Activities – Conduct trainings and In store Excellence workshops for… Show more Designing Channel Program & Activation – Right from Designing stage to the closure stage ( Ensuring success of the Program basis ROI module - for 2 regions West and North), Brand Activation – Planning and executing Regional Brand Activations in both Traditional and Modern Trade, People Management - Support the sales team (ASM and TSE’s) with timely tactical interventions basis the business requirements. Field Developmental Activities – Conduct trainings and In store Excellence workshops for the front end teams (DBSM’s and Nutritional Advisors), External customer /Agency management- Driving in-market Excellence as far as Customer marketing activities are concerned, Support Function Activities – Co-ordinating with National Training manager to develop modules on Basic selling skills for DBSM, Nutritional Advisors/Shoppers study project etc. Show less -
Depot Spe (Asst.Mgr)Marico Ltd Jan 2010 - Oct 2010Gujarat StateDEPOT SALES & PROMOTION IN-CHARGE (Jan'10- Oct'10- Gujarat state): Handled Gujarat South as Acting ASM for 4 month (From May’10-Aug’10 ) and ensured High Value growth/Volume growth (Double Digit) as per expectation set by RSM being senior most and trusted candidate for business drive in ASM’s absence. Channel Activation & Execution – Plan and drive Channel KPI for Depot,Demand Generation Activities (Micromarketing, In-shop Activity, Arc gate execution), Program Management(anchoring… Show more DEPOT SALES & PROMOTION IN-CHARGE (Jan'10- Oct'10- Gujarat state): Handled Gujarat South as Acting ASM for 4 month (From May’10-Aug’10 ) and ensured High Value growth/Volume growth (Double Digit) as per expectation set by RSM being senior most and trusted candidate for business drive in ASM’s absence. Channel Activation & Execution – Plan and drive Channel KPI for Depot,Demand Generation Activities (Micromarketing, In-shop Activity, Arc gate execution), Program Management(anchoring program. Analyzation, Issue Resolution),NPLP (New product launch initiators),People Management (training, induction to DSR) Show less -
Territory Sales ExecutiiveMarico Ltd Jun 2007 - Dec 2009Ahmedabad Area, India (Gujarat- North)Develop Retail channels and work in different parts of West Region basis territory assigned (Mumbai/Thane/ Gujarat North/ Gujarat South/Rajkot), Drive business and ensure sustained growth; focused on achieving /surpassing sales targets; expanded business reach and created new sales as well as leads opportunities for organisational effectiveness, assessment of the prevalent market situations, competitors’ strategies, and customer demands for fine tuning the business strategies in order to ensure… Show more Develop Retail channels and work in different parts of West Region basis territory assigned (Mumbai/Thane/ Gujarat North/ Gujarat South/Rajkot), Drive business and ensure sustained growth; focused on achieving /surpassing sales targets; expanded business reach and created new sales as well as leads opportunities for organisational effectiveness, assessment of the prevalent market situations, competitors’ strategies, and customer demands for fine tuning the business strategies in order to ensure organisational effectiveness, Blue Book preparation, engaged in achieving EC, NPLP & LPM targetsACHIVEMENTS AS TSE Awarded as Best TSE at Regional Level in 08-09. Nominated for 4 Consecutive year in Best TSO/TSE cat from 2006-07 to 2009-10 and won twice in West Region. Awarded for Best HAIR & CARE Micro Marketing at Regional Level and Won National level Contest for Edible Oil in 07-08. Show less -
Territory Sales OfficerMarico Ltd Dec 2005 - May 2007Mumbai Area, India Responsible for Primary, secondary, visibility, NPLP, market excellance and non-volume kpi like EC, NPLP & LPM Targets. -
Territory Sales InchargeGillette India Pvt. Ltd May 2004 - Dec 2005Mumbai Area, India Achieving Sales, Distribution, Display & Productivity objectives within budget, time & policy parameters. Selection, Training, Supervision & development of all Distributors & their Representatives working for the company,Hygiene of ready stock working culture, Activating & controlling the OTC (Over the Counter) wholesalers in the territory to maximize indirect distribution, Appointing, Training, Developing & Retaining distributors, Recruitment of EFFs / Distributor… Show more Achieving Sales, Distribution, Display & Productivity objectives within budget, time & policy parameters. Selection, Training, Supervision & development of all Distributors & their Representatives working for the company,Hygiene of ready stock working culture, Activating & controlling the OTC (Over the Counter) wholesalers in the territory to maximize indirect distribution, Appointing, Training, Developing & Retaining distributors, Recruitment of EFFs / Distributor salesman.ACHIVEMENTS AS TSI Won Best TSO in West region and qualified for Colombo Trip..2004-05 Show less -
Territory Sales InchargeWipro Ltd. - India Jul 2003 - May 2004Aurangabad Area, India Responsible for managing business in Marathwada Region for Wipro Line-2 Div( Chandrika soap and Wipro Active Talc Div) Setting Up Entire new Distribution set up for Line 2 Div for Wipro Consumer Business and Nurture them. Apart from Secondary Volumes responsible directly for Account Management, Availability & Merchandising,Initiating market Scheme. Achievements on the Job Got appreciation from RM for the best Distribution set-up in West region. -Appointed… Show more Responsible for managing business in Marathwada Region for Wipro Line-2 Div( Chandrika soap and Wipro Active Talc Div) Setting Up Entire new Distribution set up for Line 2 Div for Wipro Consumer Business and Nurture them. Apart from Secondary Volumes responsible directly for Account Management, Availability & Merchandising,Initiating market Scheme. Achievements on the Job Got appreciation from RM for the best Distribution set-up in West region. -Appointed 10 DB in a span of 1 month in Aurangabad District itself where in main line (Santoor Div )was having only 9 DB’s. Show less -
Dealer Sales Executive (Dse)Cg Marketing Prv Ltd Mar 2000 - Jun 2003Thane District, IndiaResponsible for Secondary and merchandising Execution, Ensure Top Class Visibility for P&G products through a team of merchandisers and distributor handling.
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Sales RepresentativeHarbans Lal Malhotra & Sons (Shaving) Private Limited Aug 1997 - Feb 2000MumbaiResponsible for Primary and Secondary (Value and volume), Visibility Execution, distributor handling
Rajendra Shetty Skills
Rajendra Shetty Education Details
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Sales, Distribution, And Marketing Operations -
First Class -
Parle Tilak Vidyalaya Associations Mulund College Of Commerce Sn Rd Mulund(W) Mumbai 400 080First Class -
Vpm High School.Mulund.MumbaiDistinction (85.85%)
Frequently Asked Questions about Rajendra Shetty
What company does Rajendra Shetty work for?
Rajendra Shetty works for Zeroharm Sciences
What is Rajendra Shetty's role at the current company?
Rajendra Shetty's current role is Head of Sales at Zeroharm Sciences.
What is Rajendra Shetty's email address?
Rajendra Shetty's email address is ra****@****ail.com
What schools did Rajendra Shetty attend?
Rajendra Shetty attended Indian Institute Of Management, Calcutta, The Icfai University, Dehradun, Parle Tilak Vidyalaya Associations Mulund College Of Commerce Sn Rd Mulund(W) Mumbai 400 080, Vpm High School.mulund.mumbai.
What skills is Rajendra Shetty known for?
Rajendra Shetty has skills like Key Account Management, Sales, Sales Management, Sales Operations, Distributed Team Management, Fmcg, Market Planning, Trade Marketing, Marketing Management, Brand Management, Sales Effectiveness, Key Account Development.
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2gmail.com, daimler.com
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Rajendra Shetty
Project Leader/Manager, | Pmp | Project Planning | Budgeting | Greenfield Project | Npi |Factory Setup | Equipment Development | Ug Nx | Autocad | Scm |Bengaluru2gmail.com, lmwindpower.com
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