At ORRA Fine Jewellery, my mandate revolves around spearheading digital transformation with a P&L focus, ensuring that traditional and digital marketing strategies synergize to scale our footprint from 96 to a projected 135 stores by 2025. Our team's commitment to Retail 4.0 and crafting a compelling brand narrative has been pivotal to our growth trajectory.With a rich background as a Catalyst, I bring over two decades of expertise in organizational effectiveness to the table, which complements my current role's demand for innovation, CRM evolution, and E-commerce enhancement. My approach is deeply rooted in a customer-centric philosophy, leveraging data-driven insights to deliver exceptional brand experiences.
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Chief Growth OfficerMeralda JewelsBengaluru, Ka, In -
Chief Marketing OfficerOrra Fine Jewellery Jul 2022 - PresentMumbai, Maharashtra, InGrowth driven marketing mandate with P&L focus. Re-engineering the marketing function for an impactful digital transformation. A Dimond focused national brand presently with 75 to 135 stores by 2025. Responsible for the Traditional and Digital marketing. Also, GTM strategies, CRM evolution and Ecommerce revamp with D2C approach.Retail 3.0 focus | Effective Story teller | Strategy Blueprint | USP 2.0 creator | Innovation obsessed | -
Catalyst - Own InitiativeRatiocinators Jun 2018 - PresentRatiocinators mission is to provide Cultural blueprint for Organisational Effectiveness. With two decades of relevant experience, The Art & Science of OE can be defined, implemented and monitored for effective ROR. -
Vice President MarketingReward360 Global Services Pvt Ltd. Jul 2021 - Jul 2022Bangalore, Karnataka, InA data-driven customer engagement ecosystem to help you run your most ambitious reward programLoyalty Platform + Experience & Rewards Platform + Services + Best Practices -
Head Of MarketingMalabar Group Of Companies Nov 2018 - Jul 2021Kozhikode, Kerala, InResponsible for facilitating Growth, Sales and Marketing strategy of the group. Malabar Group is a $ 4.51 billion conglomerate with 22 business verticals. Malabar Gold & Diamonds is the flagship company of the group with 250+ stores across 10 countries. -
Head - Marketing & SalesC. Krishniah Chetty And Sons - A 150 Year Old Premium Retail Jeweller Nov 2010 - May 2018Responsible for Brand Marketing & Sales - Marketing Communication, New Markets expansion, Public Relations , Events , Visual Merchandise strategies , Gifting solutions, Customer affinity programmes and Professional sales training & auditing. Created Seven annual properties and Ten tactical promotional ideas , which turned out to be highly popular and revenue driven with huge impact on bottom line.Manage P&L, New Product Development & Go-to-Market Strategy.
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Head - Business DevelopmentExpat Group Mar 2010 - Oct 2010Bangalore, Ka, InNew Business initiatives and Franchise strategy blue print. -
Head - Business StrategistVital Links Sep 2009 - Feb 2010Business plan for Food courts. Catchment analysis and site selection.
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Regional Head - SouthCitymax - Landmark Group Jul 2006 - Aug 2009Dubai, AeResponsible for P & L , Property identification, Catchment analysis, Competition tracking & Business development -
Chief ExecutiveRatiocinators Jan 2006 - Jun 2006Tactical communication agency
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Chief ExecutiveAkar Advertising & Marketing Pvt Ltd Apr 2002 - Dec 2005Delhi, New Delhi, InA full service Advertising agency -
Business HeadIonidea Apr 2000 - Mar 2002Fairfax, Virginia, UsInteractive Communication business -
Product ManagerSodexo Pass Services - Sodexo Mar 1998 - Mar 2000Identifying & prospecting Key accounts, Affiliation management,new market study with expansion.
Rajendran S Skills
Rajendran S Education Details
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St. Joseph'S CollegeB.Sc -
St.Xaviers High SchoolSslc -
Span Computer EducationBasics
Frequently Asked Questions about Rajendran S
What company does Rajendran S work for?
Rajendran S works for Meralda Jewels
What is Rajendran S's role at the current company?
Rajendran S's current role is Chief Growth Officer.
What schools did Rajendran S attend?
Rajendran S attended St. Joseph's College, St.xaviers High School, Span Computer Education.
What skills is Rajendran S known for?
Rajendran S has skills like Corporate Communications, Public Relations, Event Management, Customer Relations, New Business Development, Product Development, Merchandising, Consumer Insights, Brand Communication, Marketing Strategy, Brand Development, Business Strategy.
Who are Rajendran S's colleagues?
Rajendran S's colleagues are Kaushlendra Pratap, Muhasina Nv, Saurabh Dhar, Thameem Ahmed, Shanat Babu John, Hani Ahammed, Dhanya Suresh.
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