Rajesh Balachandran Email and Phone Number

I have been part of many transitions from Hutch to Vodafone, from Vodafone to Vi (Vodafoneidea). Worked as Vice President Marketing for Maharashtra and Goa, one of the biggest operating circles in terms of revenue and subscriber.Worked in Vodafone Kerala circle for close to 10 years – Sept 2007 to May 2017Worked in Vodafone Mumbai for 2 year – May 2017 to July 2020Vi M&G – July 2020 till Apr 2023Through this is illustrious career spanning more than 15 years have worked in some of the top operating circles like Kerala, Mumbai and Maharashtra & Goa. Started the journey as Deputy Manager Acquisition Kerala and in 15 years grew to become Vice President Marketing handling entire marketing operations. Have been part of the leadership team defining the strategy budget and operating plan for the circle operation.Through this journey have handled various responsibilities like customer life cycle management, where the entire journey of the customer is handled from acquisition to retention. Have been instrumental for some of initiatives which went on to become national practices like “segmented base management" approach, retail classification through “AIM model”, innovative omni-channel campaign management platform called “Murl” also launched segmented USSD a novel initiative for driving product adoption and engagement.Some Key Achievements:• Maintained Leadership as No 1 Operator in Revenue Market Share, Customer Market Share and Customer Net Promoter Score.• Ensured to become High ARPU Circle (blended) with best circle in Base retention and High value base Management by driving Integrated Product Proposition penetration• Led to become Highest penetration Circle on own digital assets & Digital recharge contribution lift by 20%+ in 1 year.• Driven the 4G DATA Penetration to 64% (highest) by 4G Users and 4G Handset Management• Nominated as Project Lead on Base Management for Vodafone Qatar

G. M. Pens International Pvt. Ltd., Chennai, an Indian subsidiary of Reynolds, France. Leading writing instruments company. Joined as Assistant Manager –Brand in Oct’03 and promoted as Deputy Manager – Brand in April ’06 Responsibilities:• Managing brands as profit centers by developing and implementing marketing strategy (short term and long term)• Budgeting for marketing and promotion activities and audit effectiveness of spends and promotion campaigns• Analyze market competition and conduct market research to identify opportunitiesAchievements:• Instrumental in repositioning Jetter retractable ball pen range to successfully counter the competition (14 new launches) with 26% growth in 2006-07.• Headed the ‘Wooden Lead Pencil project’ team – Procurement of pencil, Supplier coordination, Production & dispatch planning, Quality assurance, pricing - Successfully launched.

Aswini Homeo & Ayurvedic Products Limited, Hyderabad , FMCG Company. Joined as Management Trainee in Feb’ 2000 and designated as Area Sales Manager in Apr ’2000 & promoted as Assistant Manager – Product in Apr’02.Was responsible for the sales, revenue generation and market expansion for Aswini.