Rajesh Cholakkottil Email & Phone Number

Karnataka, India

Bengaluru, Karnataka, India

What started as a focused effort in performance marketing quickly expanded, allowing my role to evolve into overseeing the full spectrum of digital marketing, where I drove comprehensive strategies across multiple channels to deliver measurable business growth.Key Achievements🏆Performance Marketing 🚀* Achieved a 71% reduction in CAC (Cost per Acquisition) through campaign optimization.* Doubled the lead-to-registration rate on Facebook through enhanced targeting and creative strategies.* Secured 300% growth in Google Ads registrations with high-performing campaigns.* Sustained registration numbers while reducing budgets by 50%.* Elevated ROAS (Return on Ad Spend) from 1.2 to 4, maximizing campaign efficiency.Marketing Automation 🤖* Deployed sales funnel automation to enable real-time responses and drive conversions.* Streamlined lead nurturing, ensuring smooth registration and enrollment processes.* Enhanced the sales process with actionable insights from call center feedback.* Achieved cost-free event leads through advanced website automation.* Improved session attendance and EMI payments with timely email and SMS reminders.* Launched an automated referral program, leveraging existing learners to drive growth.Search Engine Optimization (SEO) 🔍* Developed a targeted SEO strategy for improved audience segmentation along the sales funnel.* Optimized on-page content, resulting in higher engagement and lead submissions.* Integrated organic lead tracking into CRM, enhancing insights and campaign performance.Tracking & Analysis 🔍* Rectified tracking issues and implemented accurate tracking setups for Google Ads, Facebook Ads, LinkedIn Ads, and GA4 via Tag Manager, ensuring error-free tracking and reliable data for performance analysis.* Activated first-party data and seamlessly integrated offline conversions across platforms, improving audience targeting accuracy, enhancing attribution models, and driving higher campaign efficiency and ROI.

Hyderabad, Telangana, India

In this B2B performance marketing consulting role, I was responsible for developing and executing high-performance marketing campaigns across multiple digital channels, including Google Ads, Facebook Ads, Reddit, and LinkedIn. The primary goal was to drive B2B lead generation and platform sign-ups from high-value markets such as the US, UK, Canada, and Mexico. Through strategic optimization and targeted approaches, I was able to significantly enhance the platform’s growth and market positioning in the competitive eCommerce space.🏆 Key Responsibilities & achievements: Google Ads: Spearheaded the launch and optimization of Google Ads campaigns, navigating complex market conditions, strict ad policies, and brand exclusivity to activate sales and drive growth.Facebook Ads: Managed and optimized Facebook Ads campaigns, consistently delivering high-quality B2B leads while ensuring efficient ad spend and improved campaign performance.LinkedIn Ads: Developed and executed LinkedIn Ads strategies that resulted in highly qualified leads at a cost per acquisition (CPA) significantly lower than industry standards, leveraging precise targeting and advanced audience engagement.By focusing on performance marketing and leveraging data-driven insights, I contributed to the platform’s ability to acquire valuable leads and support long-term growth objectives.

Bengaluru, Karnataka, India

Led an agile digital marketing initiative during a critical admission season, driving substantial enrollment growth with limited resources. Through strategic campaign refinement, optimization of key touchpoints, and streamlining the admissions funnel, I significantly boosted engagement and successfully increased admissions despite tight constraints.Key Responsibilities: 👝* Set and tracked sales targets, and developed a comprehensive budget plan for the admission season.* Directed digital marketing agencies and freelance teams to execute high-impact campaigns, ensuring efficiency and performance.* Collaborated closely with the sales team to enhance lead conversion rates and improve the customer journey.* Conceptualized and executed data-driven SEO strategies in collaboration with SEO agencies to boost online visibility.* Launched an optimized website, improving user experience, branding, and conversion rates.Key Achievements: 🏆* Increased prospect lead generation by 30% (from 10% to 40%) through advanced Google Ads campaign optimizations.* Achieved a 40% consistent admissions conversion rate from online channels by optimizing digital strategies.* Reduced cost per admission from ₹25k to ₹8k, maximizing ROI through targeted campaigns and resource efficiency.* Reduced digital marketing agency costs by 60% through strategic resource management and in-house optimization.* Enhanced call center performance by revising reporting formats, providing actionable insights, and improving customer interaction strategies.

Bengaluru, Karnataka, India

I led the strategic planning and execution of digital marketing initiatives for 5 in-house brands and 22 international schools (Orchids International) across the K12, eCommerce, and online learning sectors. Managing an annual budget of ₹200 million (20 Cr), I drove both performance marketing and brand awareness efforts, consistently achieving significant business growth. I successfully directed a team of 10, focused on maximizing ROI through data-driven strategies and effective campaign execution.Key Responsibilities 👝* Spearheaded performance marketing campaigns, focusing on lead generation and driving school admissions.* Led the SEO team to develop and execute on-page and off-page SEO strategies, keyword tracking, and comprehensive site audits.* Managed the creation of display and video marketing creatives, ensuring alignment across multiple digital platforms and coordination with cross-functional teams.* Onboarded and managed digital marketing agencies, optimizing their performance to achieve strategic goals.Key Achievements 🏆* Achieved a 7% year-over-year sales growth with 4500 school admissions, while successfully reducing marketing costs by ₹7.9 million.* Scaled a non-performing eCommerce account from zero to 300+ monthly unit sales, significantly improving performance.* Drove 90% of new product sales, making a substantial contribution to total revenue.* Reduced cost per lead to half the industry standard for new brands, optimizing campaign efficiency.* Enhanced hyper-local SEO rankings and improved domain authority, driving organic traffic and brand visibility.* Maintained consistent marketing performance despite high team turnover by implementing resource-efficient strategies.

Bengaluru Area, India

Led targeted digital marketing strategies to revitalize underperforming branches, utilizing SEM, SMM, SEO. Enhanced online presence and drove significant improvements in admissions in addition to driving marketing campaigns on LinkedIn for quality B2B leads. Received recognition for turning around branches that previously struggled despite high budget spends.👝 Responsibilities: • Conducted keyword research, competitor analysis, and optimized Google Ads campaigns for performance scaling. • Researched audiences, created audience profiles and managed Facebook campaigns.• Developed optimized landing pages and improved ad copies for better audience connection. • Performed on-page optimization, link building, SEO audits, and keyword tracking. 🏆 Achievements: • Revitalized non-performing business units by achieving admission targets. • Implemented scalable campaign structures in multiple platforms and co-led the second marketing season alongside the manager. • Reduced CPC and budget spent with superior campaign structure in Google Ads. • Established daily processes for Google Ads optimization. • Enhanced the quality of Facebook leads. • Promoted to Manager - Digital Marketing.

India

Bangalore

Led the creation and growth of an eCommerce business, overseeing website UX/UI, performance marketing, marketplace partnerships, and logistics operations, driving success in a dynamic industry.👝 Key Responsibilities:* Managed SEM campaigns (Google Ads) and social media marketing (Facebook).* Developed content strategies for blogs and social media.* Collaborated on SEO initiatives and worked with freelancers on promotional content.* Handled online marketplaces, product listings, and logistics.🏆 Key Achievements:* Built and scaled the entire eCommerce ecosystem from the ground up.* Boosted POS transactions through innovative digital marketing strategies.* Designed and launched a custom eCommerce UX/UI.* Repositioned the brand, resulting in the creation of a new company.* Promoted to Digital Marketing Manager within the group.

Master Of Business Administration (Mba), Marketing,Finance,Entrepreneurship

Bachelor Of Commerce (B.Com.), Specialization In Tax Law/Taxation & Co-Operation