With over 12 years of experience, I lead a team of product managers at Crayon Data, a Fintech AI startup that helps banks target their customers with personalized offers. I have a PGDM in Marketing from IMT Ghaziabad and an M.Sc. in Computer science from St. Xavier's College with a strong background in data analytics.My mission is to create products that addresses customer needs and pain points through data-driven decisions and agile methodologies. I have successfully created, launched and scaled Crayon Data's flagship product, a two-way, AI-driven personalized marketplace that connects bank customers to relevant merchants with tailored offers. As a result, I have enabled 3 major banks to generate over USD 400 million in incremental annual spends and increase customer loyalty. My core competencies include building personalization platforms and recommender systems.