Rajesh Kumar Email & Phone Number

Chennai, Tamil Nadu, India

 Brand Positioning Establish the brand’s identity, target market, and positioning in the competitive landscape. to create and execute strategies that drive brand awareness, customer loyalty, and market growth. Market Research to conduct thorough market analysis, competitor benchmarking, and consumer insights to inform strategic decisions. Product Development & Innovation to closely work with R&D, and innovation teams to ensure that new products are aligned with the brand’s values and market positioning. To analyze the market trends, make the proper launch plan (GTM) Marketing campaigns across various channels (TV, print, digital, social media, etc.). Collaborate with Agencies like advertising, media buying, and PR agencies to create impactful brand campaigns Budget Management oversees the brand’s marketing budget and allocates resources efficiently to maximize ROI. Track key metrics such as brand awareness, market share, customer satisfaction, and profitability.  Stay on top of public perception and handle any crises or negative feedback swiftly to protect the brand's reputation. Monitor social media platforms for trends, conversations, and feedback about the brand and industry, adjusting strategies based on real-time consumer sentiment.Special Achievements:• To regain market share in Gujarat, focus exclusively on the Gujarat market by conducting in-depth market research and developing a targeted strategy, and execute well in the market now the MS increased.• Sampling Trials: We identified towns contributing to 80% of the market and executed a sampling activity at key touchpoints, such as gated communities, pilgrimage sites, IT parks, and high-footfall areas. Through this initiative, we created massive awareness, conducted sampling, and facilitated on-the-spot sales. Nearly 6 lakh people were sampled, and we achieved 80% of sales at the event, all within budget.

 Analyze Sales and Competitors' information & Understand market dynamics, consumer behavior, and trends. Prepares marketing reports by collecting, analyzing, and summarizing sales data. Develop plans for Brand Communication, Packing, and Pricing for the assigned products.  Coordinate with creative media and research agencies and executive the sales promotion activities. Execute the approved brand plans and ensure quality and timelines Monitors budgets by comparing and analyzing actual results with plans and forecasts. Preparing marketing and advertising strategies, plans, and objectives. Planning and organizing promotional presentations. Supports sales staff by providing market trends, forecasts, account analyses, new product information. Work with the NPD team to deliver on NPD projects. Performance tracking and analysis of New launches. Propose new ideas to improve the event planning & implementation process

Chennai, Tamil Nadu, India

Chennai, Tamil Nadu, India

Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments.Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed.

Chennai, Tamil Nadu, India

 Allocating the postpaid line activation to the vendors.(CRM) Updating the Negative feedback to the sales department and updating the customer for closing the lines. Handling Escalation queries within the team and resolving the situation. Following up for field feedback with the vendors. Auditing the representatives field work on daily basis. Preparing the MIS on daily basis. Auditing the quality of the on boarding activity to bill delivery to the customer

Master Of Business Administration - Mba, System Management

Bachelor Of Engineering - Be, Electrical, Electronics And Communications Engineering, 7.2 Cgpa