● Creating campaigns as per the Business requirement which will be used as a template for similar kinds of campaigns● Created a new approach of developing the campaigns, this change brought a drastic change in the business in terms of higher revenue and increase the loyalty● Responsible for Developing and Executing standard and ad-hoc Direct Marketing campaigns for different mediums like Direct Mail, Email, In Store and Mobile App through Campaign Management tools such as Unica Affinium and the database (Netezza)● Involved in building the customer segmentation by applying channel contactability conditions and the defined targeting to the initial customer base and make sure that we select the best customers● Responsible for generating the Mid-term and Final-term reports for the campaigns which were run on different mediums like Direct Mail, Email, In-store and Mobile App● Have worked on Post Campaign Analysis● Responsible for doing Random Winner Selection for the competition campaigns based on the purchasing/redemption behavior and the demographics detail of the customers● Performed the Quality checks for the segmentation, reports and winner selection to ensure that all the process has been followed correctly and the outputs are accurate● Have taken the ownership of all the channels and handled the process more than a year which includes the responsibility of delivering the campaigns on time and also maintaining the logs for the same● Have experience on the people management in terms of their carrier path and appraisal● Received many Client appreciations and organisation best performer awards● Acting as a SPOC for new projects and any kind of Unica Issues/Queries which helps the team to grow

● Part of planning & strategy sessions and develop final executable campaign map with recommendations and consulting on the most effective way to execute tactics in Unica, based on past results & system efficiencies● Responsible for Campaign flowchart designing, development and execution● Create and manage table catalogs, table mappings, definitions of fields● User Account and Group creation and providing responsibilities to users● Performed monitoring task as Unica Admin, Handled execution, delivery of Reports and Admin role from Cognos Front● Application supporting activities like environment maintenance, job scheduling using UNIX, flowcharts scheduling, DB maintenance, etc… ● Proposed methodology to optimize the Flow design and development● Conducted maintenance activity in order to deliver smooth execution of Flowcharts ● Installed Unica Products like Unica Platform, Unica Campaign, Unica Marketing Operations and Unica eMessage on Linux environment.● Applied Patches to resolve Permanent fixes for day to day issues ● Handled Database movement of Unica and Cognos ● Designed and developed Scripts to monitor the essential process in Unica Front like Weblogic monitoring, RCT Services monitoring, asm_admin Credentials monitoring, etc…● Responsible for building Case studies, Diagnostic report on frequent issues, RUD, Test cases, Solution Understanding Document● Cognos BI 8.4 Reports Scheduling and Admin configuration settings

• I was part of Cognizant from JUN 2011 till FEB 2014• 2 Years of experience in UNICA Campaign, UNICA eMessage, Web Analytics and Search Engine Optimization• Extensive learning capacity in work and Impulse to take up new and challenging roles• Availed experience in Unica Admin, Campaigning strategy, designing and development sector• Was part of several Training engagements in UNICA• Having thorough understanding of Campaign Life Cycle• Very committed, enthusiastic, hardworking and highly responsible associate• Has received client appreciation for dedication and proactive approach towards project execution• I am working as Campaign Developer, Campaign Tester and application support in cognizant for various clients• Has significant knowledge in analysing, designing and unit testing the Unica Affinium flowcharts• Completed the higher level certification in Unica campaign from IBM