Regional Marketing Manager
CurrentHeading the Marketing and Branding Department at Aavas Financiers for Chhattisgarh and OdishaMarketing Strategies & Communication: Spearheading the development and execution of marketing strategies, branding, PR, and corporate communications.Marketing Calendar: Preparing and managing the marketing calendar for the region, ensuring alignment with business goals.Budget Utilization: Strategically planning and executing the utilization of marketing budgets across monthly, quarterly, and yearly timelines.ATL/BTL Activities:ATL: Effectively using ATL channels like TV, radio, and newspapers to support brand recall.Media Planning & Buying: Ensuring cost-effective media planning and buying for optimal campaign rates.Campaign Execution: Monitoring and executing campaigns for maximum impact and ROI.BTL: Planning and executing BTL activities tailored to targeted regions, driving lead generation and achieving ROI.Creative Coordination: Collaborating with creative agencies for the development of marketing collateral, outdoor print advertisements, and more.Branch Branding: Ensuring proper branding across branches, including signage and in-branch branding, adhering to established guidelines.Product & Brand Collateral: Developing and managing all product and brand collateral within branches, in coordination with branch teams.New Product Launches & Branch Openings: Actively participating in the planning and execution of pre- and post-launch marketing activities, ensuring successful new product launches and branch openings.Vendor Management: Overseeing vendor management, including negotiation and coordination, to ensure seamless execution of marketing initiatives.Skills: Media Planning, Marketing, Activation, New Ventures Launch, ATL/BTL Marketing, Media Strategy, Branding, POSM, Vendor Management, Vendor Negotiation.
