Market Execution, Sales & distribution, Commercial activities & analytics, Team management, Route to Market.

Key Contributions:- Driving sales to achieve business plan & accelerate distribution growth by outlet billing and cooler billing over MDO’s & distributors.- Leading a team & developing capabilities to execute PJP compliance & driving KPI by SFA device/ Progoti device- Outlet productivity, RED, Horizontal Expansion.- Advancing sales channel by distributors placement/ replacement, deploying small distribution project, injecting polli van and wholesale expansion. Developing RTM to coverage general trade, wholesale & alternative channel.- Creating exclusive general outlet, pharmacy outlet & HoReCa outlet by provide sales generate assets and managing commercial activities over the area.

Key Contributions:- Worked 2 years 5 months in Narayanganj territory (Generated business monthly BDT 48 million over 5161 outlets, 16 Sales Representatives, 10 distributors into 7 towns).- Worked 3 years 8 months in Munshiganj territory (Attained business monthly BDT 26 million through 3047 outlets, 11 field forces, 7 distributors in 7 towns).- Advanced sales thru Strike rate, LPC, BPC, ECO, new outlet creation, new product development over automation sales (Sokrio) and Ensured market visit by product visibility, placement, merchandising and Established alternative business channel like ecommerce, pharmacy, institutional vendor, HoReCa.- Managed distribution by appointed/ replaced 10 distributors for outlet expansion, market coverage & recruited sales representatives for RTM development as well as generated dynamic sales team by capability development.

Key Contributions:- Managed business of Ramna territory & Mohammadpur territory. Replaced 2 distributors and conducted spot activation and campaign for user acquisition and market expansion.- Taken initiatives to increased stock & revenue- Shared Valentine day gifts & T20 World cup gifts with best 100 retailers and arranged gift for Sales Representative also.

- Monitored marketing activities & communication like events & activation. - Monitored trade marketing activities like retailers promotion, Display promotion and consumer promotion. - Collected customers query & share with supervisor. - Visited market, key accounts, distribution house & followed Sales process & strategy of the territory. - Arranged meeting with vendor and agencies and follow up accordingly.

- Monitored marketing activities & communication like events & activation. - Monitored trade marketing activities like retailers promotion, Display promotion and consumer promotion. - Collected customers query & share with supervisor. - Visited market, distribution house & followed Sales process & strategy of the territory. - Arranged meeting with vendor and agencies and follow up accordingly.