• Appointing and developing channel and Key accounts on PAN India, driving business through go-to-market strategies and training channel salesforce• Setting up processes for sales and marketing activities, reviewing feedback mechanisms, and steering new product launches• Leading and developing PAN India business with Value Added Reseller (VAR) partners and selling products in corporate, PSU, and government accounts• Started a new vertical from the grassroots level and took it to INR 15 crores via system integration and VAR channel management• Managing channel P&L statements through effective strategic & tactical management decisions and new business development• Facilitating training programs, inductions, and knowledge transfer sessions within the organization for accelerating the adoption of products & services• Coordinating with Top Management Team (Directors) and developing strong market knowledge of existing and potential clients and ensuring business growth opportunities aligned with the company’s strategic plans • Increasing revenue and pipeline growth through strategic sales solutions and channel partner alliances

Role:• Handling a large team as well as Sales & Marketing on PAN India basis• Responsible for PAN India Sales & Marketing, both Channel & Key Accounts• Set up process for sales and marketing activities; Review-Feedback mechanism• Appointing, training and developing PAN India sales force RSM, ASM, etc.• New Product Launch, Strategies, Pricing, Positioning..• Coordinating with management for exploring new ideas to put channel in place• Looking after National Distributor Ingram Micro, Neoteric and Redington on daily basis for primary and secondary sales Development of channel across the country• Performing on marketing & promotional activity to increase visibility of productHighlights:• Dexterously given growth of 40% in USB business in 4 quarters • Successfully achieved sales target in 2010-11.

Role:• Analyzed & monitored Channels & Key Accounts• Looked after:o Major accounts like Channel Partner, SI’s Corporate Customer & Consultants and created business through themo Development of dealer for range of UPS Products and Business Partner manpower through effective trainings• Resolved queries of customer on day-to-day basis• Carried out Ingram Micro for logistic and material Planning Highlights:• Successfully increased Delhi Region sales by 68% through appointment of new Reseller and Corporate• Received Presidential Cup Award for outstanding sales performance in handling channel distribution in Jan’07• Dexterously achieved sales of over 13 crores in Max New York Bharti & GE and Citi Financial IBM Daksh Bharti • Independently handling sales of 45 crores per annum from Channel and Key Account• Constantly:o Performed and attained sales targets in all quarters since inceptiono Reviewed Sales Funnel and Fund Management of Business Partner• Proficiently developed awareness & sale through appointment new Corporate• Meticulously dealing with customers and developing one to one relationship• Adroitly developed clientele from scratch and grabbed good market share within a short span of time

Products Handled: National Distributor for Transcend Memory Hard Disk PC, server, Laptop and Computer Peripherals, and Networking Product like Router, Switches Hub’s LAN active and passive products, peripheral Products. • Augmented the business thru Channel /SI/VAR(e.g. HCL, Wipro, IBM, HP)• Took steps for increasing awareness & sales by adding new Channel Partner and Corporate like Electrolux GE, ABB group, NIIT, Hughes software, Bharti cellular Lucent technology S.T Micro Siemens, L&T, Ericson LG, Adobe, Coca-cola • • Bagged a Gold Medal in March 2002-03 for outstanding sales performance from all branches

Products Handled: HP Server, Laptop, Printer, Scanner and Desktop• Accountable for mapping major accounts, monitoring Govt. sales, leading the sales of corporate, Dealer’s and PSU Of higher end Server, Laptop, and printers of IBM and HP, organising Campaigning & Trade Shows, etc. and did Laser Jet training thru HP