* Product Management - NPI & PRM management, New product launch planning & execution. Acquiring thorough product knowledge, Detailed Competition Product features Analysis * Product Pricing- Releasing monthly price list, Negotiating with HQ for SPC for large Projects, Managing Price Protection & Sales Rebate, Competition Price Trend Analysis. * Product Promotion- Launching Monthly & Qtrly Channel Scheme, Conceptualizing Monthly & Qtrly MarCom Plan , Working closely with MarCom to prepare all Marketing Collaterals, Settlement of Channel Claims.* Inventory Management- Monitoring Disty Stock on daily / weekly basis, Allocating stock at branches as per Sales Forecast, Planning & execution of Ageing Inventory liquidation.* Sales Enablement- Enabling Sales Team with Product selling proposition / Product Presentation, Technical training (including Product Demo) to train sales team & channel partners, Preparing Product Hand Book for sales / Other Sales Enablers like EDM, White Paper* P/L Management- Achieving sell-in target (both Rev & Profit), Achieving Model Mix target.* Logistic Management- On time submission of Rolling FCST as per monthly biz plan, Disty wise PO planning & PO collection as per set dead lines, Close coordination with branch sales team & SCM for timely shipments & deliveries.* New Channel appointment, management, development & expansion ( Modern Trade, Etailers & OEMs)

 Driving sales revenue & other sales matrices for north zone  Sell through & sell out management  Channel appointment, management, development & expansion Team management & development Model mix & Profitability Growth, competition & market share Activities, promotions & scheme management Strategies to grow business. Driving weekly, monthly , quarterly & yearly objectives

*Spearheading as an owner for managing Notebook Business (Revenue and Gross margin) for India *Handling channel schemes for the trade partners. *Introducing effective marketing schemes to enhance business opportunities.*Ensuring proper display of the products through LG Brand Shops & Key Retailers.*Facilitating achievement of sales revenue target with gross profit*Introducing right channel strategies and distribution management

 Served as an Owner of PSG Commercial sales numbers (Revenue and Gross margin) for North 2 region for HP for Nov’10-Jun’11.Spearheaded a team of about 12 members. Regions handled: Haryana, Punjab, J&K, Himachal, Chandigarh, Rajasthan, UP, Uttranchal, MP & Chattisgarh.Generated Annual revenue of 48 million US$. Accountable for end to end partner management and their over all PSG businessManaged a large partner network. Tracking penetration from Level 1 to level 3 cities. inventory managementHandled Working capital management, Return on investment, brand and product mix, depth and width of market reach, sales promotion.Facilitated Career planning, sales force management through Siebel, sales force recruitment.Ensured smooth functioning between Distributors and Channel Partners around Credit Lines/ Pipeline & Inventory.Pioneered the innovative progressive growth in the Run-Rate MOQ business around Notebooks and Desktops by driving target based Branded Programs among these partners.

*Exploring potential business avenues and managing marketing and sales operations for achieving increased business growth and initiating market development efforts.*Establishing strategic alliances / tie-ups with financially strong and reliable channel partners, resulting in deeper market penetration and reach.* Interface with Individuals / key influencers among Corporate for ascertaining requirements, making presentations and delivering need based product solutions* Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets