Assistant General Manager E-Commerce
Current• Strategic Product Range Development: Formulated and executed comprehensive strategies for online product offerings for Hettich e-commerce sites (B2B, B2C, D2C, Hybrid), as well as other online marketplaces. ( achieved 20 times sale for online focused category's)• Annual Business Planning: Developed annual plans focused on sales targets, pricing strategies, margin optimization, product assortment, and digital marketing campaigns to drive revenue growth.• Financial Management: Managed P&L for the online business line, identifying and implementing new initiatives to enhance revenue streams and ensure sustainable profitability.• Category Optimization Projects: Led category analysis and optimization projects to refine product range plans, improve customer experience, and enhance cost efficiency.• Performance Analysis• Channel Conflict Strategy• Promotional Planning• Cross-Functional Collaboration