• Strategic Product Range Development: Formulated and executed comprehensive strategies for online product offerings for Hettich e-commerce sites (B2B, B2C, D2C, Hybrid), as well as other online marketplaces. ( achieved 20 times sale for online focused category's)• Annual Business Planning: Developed annual plans focused on sales targets, pricing strategies, margin optimization, product assortment, and digital marketing campaigns to drive revenue growth.• Financial Management: Managed P&L for the online business line, identifying and implementing new initiatives to enhance revenue streams and ensure sustainable profitability.• Category Optimization Projects: Led category analysis and optimization projects to refine product range plans, improve customer experience, and enhance cost efficiency.• Performance Analysis• Channel Conflict Strategy• Promotional Planning• Cross-Functional Collaboration

• Strategic Online Development: Formulated and executed online strategies to build a comprehensive product range across various categories including Homeware (Home and Kitchen), Leisure – Lifestyle (Luggage, Dinnerware, Home Essentials), and Home Linen for platforms such as Future Bazaar, Big Bazaar, Big Bazaar Direct, and major marketplaces (Paytm, Flipkart, Amazon), developed Omni-channel business. • E-commerce Site Launch and Strategic Alliances: Initiated and successfully set up a new B2C e-commerce site, forging strategic alliances with leading marketplace players to enhance product visibility and drive online sales.• Omni-Channel Integration: Led the complete setup of an Hybrid model in North NCR and South India, overseeing all phases including concept development, planning, process design, integration & launch.• P&L Management and Revenue Growth: Managed Profit and Loss for the line of business, developing and implementing new initiatives that contributed to revenue growth and operational efficiency.• Product Assortment and Customer Engagement: Finalized product assortments, ensuring detailed product descriptions and customer-friendly information to enhance user engagement and satisfaction.• Marketing Campaigns and Promotion Activation: Designed and executed online promotion campaigns while leveraging offline store promotions to maximize customer reach and drive sales.

• Responsible for Separate vertical-Readers Offer & Intranet offers, an exclusive online business model of Indiatimes.com• Responsible for White labeling and Bulk order sales to corporate, an offline business model of India times• Identifying new target segments for business alliances to multiply revenue channels• Selling online stores and generating revenue through store set-up cost or commissions for India times• Working closely with the Creative, Technical and Marketing team to ensure that business partners questions & needs are addressed• Manage pre & post implementation of project plans• Negotiating with business associates for getting best deals for Intranet offers, corporate requirement and for online shopping• Competition analysis and presenting summarized MIS to higher management for the category statistics

• Providing Solutions to the corporate clients for their Marketing and Branding activities• Marketing and selling range of products Economical – Luxor, Papermate, Pilot and Exclusive – Parker & Waterman as per the target audience of corporates• Developing & Servicing Corporate Clients for their Promotional (trade, consumer), gifting and employee motivational activities• Interface with category managers to ensure the smooth delivery operations• Actively partner with our business clients & registered gift houses to deliver win-win business and product growth, in the respective geographic territory

• Maintaining & expanding the present base of business• Marketing of Blue Dart products ( Domestic Priority, Apex, Surface, International)• Attending and Closing leads generated by the customer service & telemarketing• Co-ordinating with Operations Executive & Security Officer• Actively partner with our Business Clients & Registered Franchisee to deliver win-win business and product growth, in the respective geographic territory

• Handling queries of different customers• Maintaining & expanding the present base of business• Addition of new clients to the existing clients