With over 28 years of experience in Travel & Tourism, I’ve developed a wide-ranging expertise in distribution, marketing, and sustainability. My career has focused on driving growth and innovation in the B2B sector of the travel industry, shaped by years of hands-on experience and a deep understanding of market dynamics.I spent nearly 18 years at Ottila International Private Ltd, where I served last as Executive Vice President. During this time, I worked on building key global partnerships and played a pivotal role in strengthening the company’s presence in the Indian market. Through collaboration and strategic direction, I helped the organization navigate new challenges and grow significantly. (Visit www.ottila.net).In 2018, I founded Provork Consultancy, with a mission to guide tourism businesses in implementing sustainable tourism initiatives. Additionally, we provide strategic business consulting as well as mentoring for startups in travel and tourism. Leveraging my experience, I support businesses in aligning with sustainability goals while promoting long-term growth and innovation. (Learn more at www.provork.com).In 2023, I launched Travizz.com, the world’s first e-library for travel professionals, offering 24/7 access to verified product information and promotional offers from global suppliers. Travizz.com serves as a platform for continuous learning and visibility, aimed at empowering travel professionals worldwide. (Visit www.travizz.com)As a member of the India Working Group (IWG) of the Global Sustainable Tourism Council since 2021, I contribute to increasing awareness about global certification standards through the GSTC Criteria. (Visit www.gstcouncil.org).I welcome opportunities to collaborate on sustainability and innovation in tourism and am happy to connect for discussions or partnerships.