Rajesh Fatnani Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

• I adopted a proactive and hands-on approach to business development, actively engaging with potential clients and industry leaders to highlight the value of our programmatic solutions. Leveraging my extensive network and building new strategic relationships, I successfully expanded our client base and secured pivotal partnerships that catalyzed our revenue growth.• To drive sustainable success, I established a culture of innovation and continuous improvement within the organization. By encouraging a spirit of experimentation and staying ahead of industry trends, we consistently enhanced our offerings, ensuring adaptability within the fast-evolving digital landscape.• With relentless dedication, strategic foresight, and a commitment to excellence, I transformed a zero-revenue venture into a thriving programmatic business with a strong reputation across India and the MENA region. My contributions have not only driven significant revenue growth but also positioned our company as a trusted and influential player in the programmatic advertising space.•To ensure long-term success, I fostered a culture of innovation and continuous improvement within the company. By encouraging experimentation and staying ahead of industry trends, we continuously refined our offerings and adapted to the rapidly changing digital landscape.•Through my relentless dedication, strategic vision, and commitment to excellence, I successfully transformed a zero-revenue operation into a thriving programmatic business with a strong reputation in India and the MENA region. My contribution has not only resulted in substantial revenue growth but has also positioned our company as a trusted and influential player in the programmatic advertising industry.

India

Ovalio is a tech-driven marketing studio that empowers brands to engage, analyze, and optimize their global communities. Our solutions exceed in exemplary user experience, an emphasis on process automation and adjustments for high scale.• Drove brand awareness initiatives and consumer buy-in to corporate vision through the implementation of strategicplans and engagement activities across the Western Global Market including the countries like U.S. and Europe.• Lead the development and facilitation of global branding efforts, strategies and process improvements within the organization while focusing to establish presence in Eastern geographies as well.• Determined, developed and communicated growth strategies while conducting and persuading business designand requirement sessions with CEO, CTO and other senior executive level stakeholders.• Provided senior-level leadership, inspire innovation, and drive change by forecasting ,conceptualizing, implementing and driving new revenue generation strategies

Mumbai Area, India

• Develop Strategic partnerships with the senior leadership team and created marketing funnel that presented dynamicgrowth.• Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets andacross service lines.• Created strategic service roadmaps for new initiatives.

Mumbai Area, India

Taptica is a global end-to-end mobile advertising DSP that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available today. Taptica International Ltd. is traded on the London Stock Exchange (AIM: TAP). • Drove company branding efforts to increase market presence and brand recognition.• Heading business operation and insuring profitability in India and SEA market.• Instrumental in setting up the business in India and SEA market from scratch with opening of offices.

Mumbai Area, India

Responsible for creating the Mobile advertising business for the India Market and managing the P&L of the business. Recruiting team in Sales, Delivery and Operation functions.Generating new revenue stream through a SAAS Platform, by offering a subscription based pricing to clients and agencies for on boarding product listing Ad platform. This created a predictable revenue stream for the organisation and board members.

Mumbai Area, India

Mumbai

• Responsible for leading monetization across display and Performance business on Mobile.• Leading Business strategy, sales operation, Market and Business Development in Indian market.• Managing Business delivery through owned and partnered sales channels.• Delivering rapid growth to Komli Mobile business in India.• Working closely with the sales functional team to deliver results against identified growth areas for the company.

- Identify prospective clients in order to evangelize WAP advertising medium and understand their specific marketing requirements as per the brand- Suggest creative & customized mobile marketing strategy as per the trend, need and requirement of the client- Designing, tweaking & formulating the campaign ideas- Executing the campaign and monitoring/optimizing its performance to achieve desired objectives- Provide strategic recommendations to improve campaign performance- Day-to-day client relationships management- Manage campaign related operations, tracking sheets, reporting etc.- Work closely with team members so as to keep them updated with advertiser needs and performance feedback on Ad-campaigns- To build and maintain strong relationships with clients/agencies to increase revenue

This team is responsible for leveraging Media platform within the existing line of business which included web, wap and sms.• Generating Online, wap, sms advertising revenue.• To co-ordinate with the operations and inventory teams and work on the best possible solutions for the client ensuring success for every campaign. • Giving Online Media Solution to my clientele to give them maximum ROI• Heading Mumbai sales Operation.• Design Sales Strategy and Ideate for maximum revenue generation• Interacting with Media Heads in Advertising Agencies.• Campaign monitoring and optimization

Mumbai Area, India

Launched grass route startup of Makaan.com and carried out full scope responsibilities for Sales / Marketing. Managed all sales activities in the West and was in charge of increasing performance through creative and selective service capable Package. Key Responsibility Areas:• Build Business form ground up, from zero to 40 Lacs per Quarter.• Motivating team personal and helping then close key accounts.• Ensuring a comprehensive database of clients to facilitate regular inflow of market information.• Managing market expansion in Mumbai and Pune market and capturing and strengthening region’s reputation.

Mumbai Area, India

Worked with BENNETT COLEMAN & Co. responsible Business Development and Revenue Generation for the subsequent brands as listed below.Times of India / Economic TimesBombay Times Times PropertyFemina / FilmfareMaharashtra Times / Navbharat Times• Key Responsibility AreasTo achieve the budgeted annual Sales target by ensuring a smooth flow of business in brand by servicing the clients and agencies for regular campaigns.To Achieve the ‘Hard Sales’ target by planning and developing innovative advertising options in broad sheets for revenue generation over and above the regular business.To ensure maximum volume of business from the clients for regular campaigns vis-à-vis competition.Ensuring a comprehensive database of the advertising agencies and clients to facilitate regular inflow of market information.Introduction of competitive pricing to develop statutory product categories.• Special Assignments & Achievements:HOUSE HUNT – Conceptualised planned and introduced as annual feature An Annual Magazine on the update of Real Estate in the city of Mumbai is also acts as a ready guide for Property Buying.Innovation in The Times OF India in the form of Half Jacket and Full Jacket the first of its kind ever done by a Real Estate client..Identified and converted untapped display client to advertise in the Property supplement for the first time.As a part of brand team, worked for and contributed the highest number of volume business to the annual issue on Times Property.

Became part of the Multimedia group by servicing the Real Estate category and by marketing the flagship brand Midday and other group titles (Sunday Midday, Gujrati Midday and Inquilab) along with Radio station GO92.5Key Responsibility AreasContribute significantly in improving productivity and profitability of the Company's operations through Analysis of market trends, development of marketing plans, strategies and market penetration.Serviced accounts regularly with follow up visits and appointmentsGenerated new business accounts to increase revenueBuilt relationships with clients to ensure trust and

Responsible for identifying retainer for markets in Gulf and Promoting Khaleej Times, Kuwait Times, Arab News, Malayalam News, Times of Oman, Peninsula, Emirates In-flight Magazine, Bangladesh dailies and Radio Hum FM & Malayalam Services Key Responsibility Areas:Business Generation through Road shows, Exhibitions and Business seminars in the Gulf region in association with the prominent Business dailies. This event management function includes :Conceptualizing the Theme of the Seminar, Road Shows and Exhibitions.Identifying the sponsors and his needs for the marketCost benefit AnalysisIdentifying the local associates and working with them for the success of the event.Working out the promotional aspects for the exhibitions, which include Advertising, Editorial coverage, PR meets, Invitations etc.As a part of Gulf team, ensuring maximum output with an eye towards achieving the profitability. The responsibilities include:Ensuring Adherence to Sales PlanConceptualizing themes for various supplements and the timing for maximum effect.Creating circulars for the supplementsIdentifying new clients and plan out innovations.

Key Responsibility AreasSuccessfully penetrations of local business market through implementation of cold calls and other marketing strategies.Exceeded assigned sales quotas.

Bachelor Of Commerce (B.Com.)

Education record

Education record