At the helm of Thrise.in, my leadership focuses on fostering small businesses, driving their profitable evolution through innovative strategies and insightful market analysis. The journey with Thrise.in has honed my proficiency in marketing research and key account management, aligning closely with our mission to empower growth and sustainability for our clients.Previously, as a Strategic Advisor for government procurements at GeM, I championed projects that demanded a sharp understanding of both the public sector's nuances and the transformative power of technology. This role, alongside my current endeavors, reflects my commitment to leveraging data-driven insights and strategic partnerships to navigate and shape the competitive landscape.