Our world, led by digital technologies, has changed dramatically over the last decade - this is a revolution I have been fortunate to lead and participate in, from the front. It is my belief that the next decade, set for even bigger change, will see multiple paradoxes - lines blurring between the real and illusionary; of frictionless buying and selling but intense human conflict; the ease of finding things and the difficulty of finding the self; the battle between personal privacy and big brother on one side, and the battle between personal privacy and data led marketing on the other; of caring for the planet in a world of intense consumption; of a world driven by Artificial Intelligence and a world seeking Back-to-Basics. All this will impact our lives and brands dramatically. It is an opportunity to build businesses and brands differently. ———-As an Entrepreneur for over 16 years, I founded @blogworks @scenario consulting and earlier @indiasocial @pitchh.com. Recognised for having kickstarted the social media marketing revolution in India. As CEO of Scenario Consulting, I have helped global brands &start-ups understand and engage the digitally connected consumer to enhance brand value, reputation and sales.With nearly 30 years of relevant experience, I have consistently crafted high-impact marketing, digital and public relations strategies & programmes for some of the most valuable brands& start-ups including Mahindra, Essar, Fastrack, Samsung, HP, Jack Daniel's, Nissan Motors, Harley-Davidson, Marks &Spencer, Sennheiser, Ford Motors, Bihar Museum, Allen Solly, Live Journal, Knocking, Equalitee, Nirwana among others.My views on the future of brands, marketing trends are regularly featured in the media, and often sought by organisations.I have been featured in reputed industry lists, been a jury member on industry awards and have spoken at prominent national and international fora and at prestigious educational institutions. I have lectured at institutions including IIM, Ahmedabad; Goa Institute of Management, and enjoy these interactions the most.My passions beyond work include golf, fragrances and gems.A global citizen, I am presently located in New Delhi, India.