Rajeshkumar M Email & Phone Number

Mumbai Metropolitan Region

When MSD spun off, I took the lead in transitioning commercial operations, enhancing my cross-functional understanding and leadership skills during COVID-19. As an Alliance Lead, I built strong networks to manage the Derma and Contraception portfolio, driving sales and market growth through effective marketing and sales initiatives.Key achievements include:• Tripling sales in two years (2022-23) with a pack improvement strategy.• Improving patient adherence and profitability with a higher volume lotion pack.I also designed a virtual training kit for 15 FPAI/PSS clinics, securing early advocacy and boosting brand growth. My project management expertise enabled me to activate partnerships within two weeks, surpassing financial targets and managing disruptions effectively.

Mumbai

I successfully led multiple Go-to-Market models, consistently driving above-market sales growth and enhancing operating income. Key achievements included:• Leading the marketing team across Women’s Health, Primary Care, Respiratory, and Dermatology, achieving sales targets from 2016 to 2020.• Achieving 14% growth for Quadriderm and 21% for Dipsalic, surpassing market averages and improving operating income by 60% in 2014-2015.• Establishing and managing geo-expansion and pharmacy trade channels, increasing market coverage with a contract sales team to grow the primary care, dermatology, and women’s health portfolio from 2011 to 2013.I also forged new alliances with Menarini and Abbott, achieving over 100% of sales targets in the first year and ensuring seamless business transitions. With expertise in project management and operational excellence, I accelerated partnership activations within record timeframes, exceeding financial objectives. My role involved managing alliance operations and collaborating with business leaders to meet annual sales targets

Bengaluru, Karnataka

I have led market research studies in India for new product launches, market assessments, and KOL insights/mapping in Hematology, Pain, and Cardiology.

Bengaluru, Karnataka

At Manthan, a leading startup in market analytics and research, I spearheaded the growth of Pharma Research Services. I strengthened online physician panels and launched new Competitive Intelligence (CI) product offerings. My initiatives included introducing the Patient Diary service in Europe and increasing online panel participation by 15% through a gift-card compensation program, resulting in a 10% increase in overall profitability. Additionally, I developed a business plan for a new product line, Competitive Intelligence using Game Theory, aimed at securing B-round funding.

Bengaluru, Karnataka

Founded a venture to develop IoT-based clinical assistants for doctors and risk optimization products for insurance companies. Led business planning, investment pitches, and product development with the technology team. Despite the prototype failing to meet outcomes, the experience provided invaluable lessons in strategic planning, product development, and team building.

Bengaluru, Karnataka

I scaled services for top MNCs in sales force training, e-learning, and marketing communications, greatly improving quality and customer satisfaction. I built a delivery team of 100 professionals, including physicians, marketing executives, and creative service members. By implementing a comprehensive training curriculum, I enhanced capabilities and expanded operations to serve MNCs in the US, Europe, and Australia.To improve service quality, I implemented efficient delivery processes, reducing rework by 40% and boosting customer ratings. Additionally, I introduced project management practices, driving operational efficiency and increasing profitability.

Mumbai, Maharashtra

Following the Pharmacia and Pfizer merger, I revived the cardiovascular brand Fragmin, which had lost market share. The main challenges were an inexperienced sales team and aggressive competition.To address this, I built the team's confidence and communicated Fragmin’s unique selling proposition (USP) through creative storytelling. I launched the National Consensus Development Program (UCAD & VTE), engaging over 300 Key Opinion Leaders and publishing Indian Practice Guidelines, which strategically positioned Fragmin.Key achievements included:• Organizing 150 cascading meetings in eight months, leading to 86% growth in 2014, the highest among the top ten global markets.• Launching a thromboprophylaxis campaign, reaching 1,500 healthcare professionals via video conferencing and webinars in a single day, demonstrating operational excellence.

Gurgaon, India

An exciting stint to create a new segment of Overactive bladder and gain share in a competitive play with leading pharma players, operating with twice the promotional resources. Launching a super-specialty Uro-Gynecology team taught lessons in building a high-performance team. The team delivered launch objectives of Detrusitol before merged with Pfizer.

At Pharmacia, I faced the exciting challenge of setting up a new specialty team to launch Detrusitol for Overactive Bladder (OAB) in India—a market segment previously untapped. Despite fierce generic competition offering 70% discounted prices, I saw this as an opportunity to drive success.I orchestrated comprehensive induction and training programs to coach the sales team on identifying early adopters, building advocacy, creating initial usage experiences, and establishing the Detrusitol brand. Through strategic interventions, I established a robust Key Opinion Leader (KOL) network of 60 influential advocates and developed a strong prescriber base.These initiatives and targeted campaigns resulted in Dertrusitol achieving the number one market share and reaching its financial break-even point within the first year, underscoring the effectiveness of our strategic approach.

Mumbai, Maharashtra

I led the marketing and product management efforts for anti-infective products, focusing on enhancing market share and driving sales performance. I developed and executed strategic marketing plans that significantly increased product visibility and spurred growth in our target markets. Working closely with sales teams, I supported product promotion and engaged customers through effective initiatives aimed at delivering value and achieving business objectives.

Ahmedabad Area, India

At Torrent Pharmaceuticals, I gained deep insights into physician behavior across Cardiology, Gynecology, Urology, and Primary Care. In just 45 days, I launched three brand extensions, sharpening my understanding of pharma operations.A notable highlight of my tenure at Torrent was the remarkable turnaround of the Torospar brand. When I took over, Torospar was experiencing a decline of 28%. Through strategic interventions, I reversed this trend, delivering a 28% sales growth within a year. I achieved this by simplifying brand conversations and employing storytelling techniques to engage target physicians, establishing a clear and compelling brand positioning.The impact of these campaigns was profound: in-clinic discussions became more effective, resulting in a 90% growth in prescriptions and a significant increase in per capita prescriptions, as confirmed by the CMARC Rx audit.

Pgdba-Cfa, Marketing & Finance

Finance & Marketing Management

M.Pharm, Medicinal Chemistry

Pharmaceutical Chemistry Developed quality assessment methodology for testing herbal-based pharmaceuticals formulations using HPTLC

Bachelor’S Degree, Pharmaceutical Sciences, A

Master'S Degree, Pharmacy