Rajesh Mehta Email & Phone Number

Mumbai

A boutique marketing advisory, engaged in serving clients that have multiple needs across the Strategy & Marketing value chain - Your Outsourced CMO - Helping Start-ups and mid sized organisations.Do check out the details at www.agoraconsultancy.com• Some of the Completed & Ongoing Projects – * A Client , who is a Leader in the Commercial Kitchen Equipments.* OneLife, Live it Right, is a range of Nutrition , Wellness and Beauty products. www.onelifeindia.in- Manage the P&L and the entire operation , as working Business Head* Successfully launched `Super Boxing League' ( SBL) ,in an exciting League format in India. Scheduled from 7th July till 12th August , 2017 on Sony ESPN , Sony ESPN HD , Sony Liv., as working Chief Operating Officer* Launched a very successful `Super Fight League' , Mixed Martial Arts ( MMA) in an exciting League Format in India for the first time, on Sony Max, Sony ESPN, Sony ESPN HD, Sony Liv , as working Chief Operating Officer* Market Research & Brand strategy for a Leading brand in `Beverages '.* Brand Strategy & Market Plan for a Start up in `Lifestyle Grooming Programs ‘* Brand & Marketing Strategy for an `International Education Institute' .* Organisation Restructuring & Marketing ( B2B ) of a `Marketing Services Organisation’* Expert Advice on `FMCG Sector ‘to various Fund Managers, Clients of a leading Stock Broking Firm.* Project based consulting on `Money Transfer Industry’ & `FMCG Industry ‘ ( Soft Drink Concentrate, Snack Foods, Cosmetics)- Organisation Restructuring - Marketing Strategy & Planning - Product & Brand Strategy- New Product Development - Media Planning & Execution- Forging Alliances- Celebrity Management & Bollywood Associations- Retail Solutions- Sales & Distribution

Mumbai, Maharashtra, India

OneLife, Live it Right, is a range of Nutrition , Wellness and Beauty products. www.onelifeindia.in- Manage the P&L and the entire operation , as working Business Head

Mumbai, Maharashtra, India

Successfully launched `Super Boxing League' ( SBL) ,in an exciting League format in India. Scheduled from 7th July till 12th August , 2017 on Sony ESPN , Sony ESPN HD , Sony Liv., as working Chief Operating Officer

Mumbai, Maharashtra, India

* Launched a very successful `Super Fight League' , Mixed Martial Arts ( MMA) in an exciting League Format in India for the first time, on Sony Max, Sony ESPN, Sony ESPN HD, Sony Liv , as working Chief Operating Officer

South & South East Asia

- Generating Revenues & growing Remittances through Western Union.- Developing and Growing Western Union Brand making it a household name in the target segment.• Planned & Managed Global Campaign with Bollywood Blockbuster `Ra. One, with visibility across more than 100+ countries, which increased the revenue by around 20% compared to the target.• Essayed a stellar role in: o Leading Marketing Strategy & Operations for 10 countries of South & South East Asia Regiono Increasing revenues by making Western Union as the preferred choice of Money Transfero Executing Marketing Campaigns to roll out new products o Growing Brand Scores ( Brand awareness , Familiarity , customer count) and handling the regional budget, Agent's marketing budgetso Manage global corridor activations, Pricing and leading the Global India Task Forceo Mentoring teams through Matrix Organization Structureo Establishing India Agenda for the Central BI & Analytics Teamo Enhancing market share significantly in India, Indonesia, Malaysia

Key Responsibilities include Start up cell focussing on launching New Brands/ new Categories , where Emami was not present,keeping in mind the brand fit, long term business potential and overall P&L considerations. Recognized for creating 4 Categories (Men’s Personal Products, Household Care, Premium Skin Care, Oral Care) -`Concept to Consumer’ Strategy

In brief - Head -Marketing, for the leading adhesive brand `Fevicol'.Apart from this also handled Epoxies and Anti termite Products..Handled Media Planning and Buying for the Entire group.Meticulously led Marketing Operations for Adhesives & Wood Preservative Category Products.Credited for increasing the market size and boosting Market share of existing &new products.Pivotal in identifying and segmenting market at all possible clusters.

Spearheaded all operations pertaining to marketing. Handled the functions of new product development and designing innovative short / long-term marketing strategies for brand positioning. Preparing and implementing the annual operating plans and budgets for marketing. Responsible for the revitalization and expansion of the soft drink concentrate category. Entry into other related beverages categories. All research related to consumers, trade, advertising and media. Monitoring media planning and buying activities. Conducting training programs for the Product Management Team.

Headed the marketing function and was responsible for developing strategic marketing plans for bulk / consumer packs. Developed brand communication and advertising strategies. Coordinated with the sales team to ensure overall compliance to marketing plans and business objectives. Headed a team of 2 marketing professionals. Was in charge of training the sales force. Significant Achievements:• Spearheaded the launch activities for consumer packs.

As Marketing Manager, designed and implemented marketing plans with a focus on boosting market share. Developed product mix while addressing existing / future market potential. Conducted training programs for the sales team. Conceptualized innovative trade and consumer schemes to ensure increased distribution and brand positioning. Was in charge of media management. Developed brand-wise communication and liaised with advertising agencies to design advertising strategies.Categories handled - Color Cosmetics , Skin Care, Men's Toiletries , Traditional Cosmetics

As Executive Assistant to Director, managed all activities relating to Capital Project monitoring and control. Developed product mix strategies based on market / contribution analysis. Monitored cost control activities and productivity improvement studies. Ensured compliance with various management and technical consultants. Coordinated with divisional heads, management and technical consultants and provided feedback to the Senior Vice President on related issues

Professional Diploma In Digital Marketing, Digital Marketing, Distinction

Diploma In Marketing Management, Marketing

B.E. (Production), Production

Science, Science