Building for infinite outcomes as AJIO gears up to build at scale and partners with amazing Global and Indian brands led by great Product & Fashion Design, Tech and Customer Centricity. Part of an inspired leadership team shaping the next wave of digital eCommerce !!

Led the B2C Marketplace & Omni business charter for Myntra -driving technology and system solutions for brands and seller partners with P&L responsibility. Built innovative Marketplace integrations especially for International Brands esp - Sportswear - Nike, Adidas, Puma , Fashion & Lifestyle - H&M, Bestseller Group, Mango, Trendyol etc with a focus on tech and business Built India’s fastest growing fashion & lifestyle Hyperlocal Omni Network centred around customer and delivery speed analytics. Led the business product & Tech development of the Seamless Retail Omni Strategy creating a single stack for customers to be able to shop across all channels & multiple devices as a single identity.Led the International Brands Business Charter and strategic accounts- eg H&M, Mango, Dorothy Perkins etc. and building the MyntraGlobal Partner Program which enables International Brands integrate seamlessly through Tech Systems with home inventory. Huge wins here !!Led the business case and product ideation for Myntra Mall- Official Brand Stores - creating a self-serve platform for brandsto create their own stores and for customers to engage, discover and shop the latest collections from brand led stores similar to an offline mall.Led the Myntra Emerging Labels charter - which enabled new homegrown D2C labels scale to being customer centric Brands. ( X to 10X journeys).

Building Brands and disrupting business models at scale .... As part of the leadership team at Myntra’s own brand fashion business, have built scale and profitability for the most customer focussed fashion business in India.- two key successes - built the largest celebrity led digitally native brands - HRX by Hrithik Roshan ( Sportswear ) and House of Pataudi with Saif Ali Khan ( Indian wear ).Led Vorta, the A.I led SAAS platform for Myntra, which is disrupting the way fashion brands are being built and changing the norm from just fast fashion to intelligent fast fashion. Global Brands such as H&M were amongst the first to work on the same for their European Markets. Powered the fast fashion business brands with the development of a C2M responsive supply chain bringing fresh fashion every week with lead times of 2-4 weeks instead of months.

FREECULTR is a lifestyle brand offering premium casuals for men across Apparel Footwear and Accessories since December 2011. The brand made a strong entry in the Indian market by introducing innovative products such as The Henley, Colored Pants for Men, Loafers and many more that took the entire country by storm. FREECULTR has now established itself as a leader in the category of ‘Henleys’ by offering its customer base the largest and the most unique range of Henleys available in the market.FREECULTR is the first to push an omni channel retail format with 8 digitally connected physical stores, wherein customers can shop online from these physical stores, thereby giving the customer a wider product choice. This innovation in technology has won FREECULTR the ET “Retail Store Concept of the Year” 2014 award and the “Most Innovative Retail Concept” at the Asia Retail Congress 2014.In addition to being a loved men’s lifestyle brand with a strong following across the country, near the end of 2014, we have launched yet another disruptive business model in the lifestyle retail space - FREECULTR Express. It is a new digital platform that allows users to create, publish and sell t-shirts created using their own digital images, which ever form it may be in (Photographs, Paintings, Sketches, Doodles, Illustrations, Digital Graphics, Smart Phone Photographs, Instagram Images etc.) It’s an innovative market place of crowd sourced digital content being translated into a real life product. It’s based on the shared economy model, where we are using technology to help connect users who have great content to the buyers of that content in the form of a product. Our designers, get to set their own prices & keep their profits from the sales proceed without getting into the hassles of inventory, minimum order quantities, printing or distribution. BELIEVE. CONNECT. BELONG.

To build a collaborative dynamic demand driven supply chain model which aims to deliver the best in apparel design, trend and innovation, with faster time to market and at competitive costs. Sourcing and Procurement for Global Retailers : To manage Sourcing and Supply Chains with a focus on " Total Cost of Product ", reducing working capital cycles, improving lead times and on time and in full delivery and help mitigate business risk. Focus on low cost procurement sourcing esp. multi components products.Design to Market (DTM) - for Retailers, wherein we design customized product solutions to meet client needs focusing on market positioning and price matrix, helping retailers increase sales and ROI. Private Label - for Retailers, wherein we offer a vertical product solution to discounters. This is a complete brand solution including product design, price architecture, range development, visual merchandising, marketing and margin responsibility. Reduced costs by developing a model which works on excess surplus fabric and capacities with manufacturing vendors

Built a 'Global Delivery Model' as a synergetic supply chain approach to match client needs, focusing on multi component and constraint models, to effectively orchestrate trend, product development and manufacturing deliverables. Effectively developed supply chain models in partnership with the retail chains worldwide to develop two product concepts - 'OPP - opening price point products' and offer 'Fashion at Value'.

Lead and directed a European team comprising over 20 members across the sales and marketing.Forged strategic marketing partnerships with European Companies which lead to increase in market share, distribution and improved cash flow. This helped increase top line by 30% avg compounded year on year.Reduced time to market new products by implementing an approach based on client profiles and product mix.