Career Summary• Self driven Consumer Marketing specialist with over 24 years’ experience across FMCG, Telecom & Media industries. • Mentor / Brand Guide who conducts Brand Workshops for CXO level personnel on a range of topics such as Brand Keys, Positioning, Communication & Identity for corporate clients like Mahindra Susten, Godrej Laffaire & G2 Snacks (Lokmat Group) • Devised comprehensive Digital strategies for clients like RGI which led to 12% growth in sales• Executed comprehensive marketing plans, start to finish, at ZHSPL resulting in growth of 34% YOY. • Created Brands like Zuska, Zuci, Breathe Fresh, Sand Piper, Zingaro from scratch; from creating Brand Architecture, Brand Keys, Brand Guidelines, Marketing Communication to overseeing Sales Channels. • Managed VAS vertical as Independent profit center at RCOM, yielding revenues of INR 357 Cr & INR 551 Cr, exceeding set annual AOPs consecutively. • Privileged to have led Pan India teams ranging from 25 to 200 members. • Architect of Consumer Engagement Strategies for Kingfisher in Goa, ensuring its undisputed Market Leader position & blocking competition like Fosters. • Keynote speaker at various seminars, webinars & conferences such as ISCC 2019, SPJIMR, etcKey Skills:- Marketing Strategy- Brand Management - Digital & Social Media Marketing- Integrated Marketing Communications- ATL/BTL/Activations - AOP Planning & Budgeting- Strategic tie-ups & Alliances- Sales & Revenue Augmentation- Consumer Insights & Research- Channel Management- Team Management