• Develop yearly marketing strategy for customer & channel engagement as well as campaign planning, budgeting and execution management.• Sales monitoring, sales force activity monitoring, outstanding and aging monitoring, trade offer planning and execution management.• Close liaison with sales team, plant team & SCM team for value chain management.• Working with brand team for marketing material and content development, marketing campaign design, event & activation planning and execution management.• Digital campaign management on social media, GDN, Pragmatic AD, News portals, gaming platform, SEO, bulk SMS.• Trade marketing management for 1200+ dealer and retailer for branding, merchandising material, POSM development & execution management.

• Develop yearly Marketing plan for Fair Electronics as well as monthly planning, budgeting and execution management.• Create communication and marketing strategies for new products, launches, events, and promotions.• Close liaison with journalists specially TRNB, tech & lifestyle journalists and other media stakeholders for maximizing group exposer externally.• Develop content in generating key message of management in press release, opED, talkshow, feature write up and digital content.• Track and review media coverage and report regularly to the senior management.• Schedule interviews and media events and help in preparing reports and seeking approval for use of media extracts.• Media planning & buying management for Group & all SBU.• Digital campaign management on social media (Facebook, Youtube, Viber, Whatsapp), GDN, Pragmatic AD, News portals, gaming platform, SEO, bulk SMS. • Develop group corporate branding and management.• Trade marketing management for 200+ brand shop and 500+ retail outlet branding & merchandising material, POSM development & execution management. • Call center management, query management & take necessary steps for service improvement. • Group in-house creative team and agency supervision for creative development.• Event and activation campaign design & execution supervision with in-house team & agency.

Providing media services to Berger, MasterCard, Apex, Meghna, Godrej, Shalimar, City Group Preparing and Participating several media pitch presentation for client hunting.Managed Contacts and ClientsRegular market research on media expenditure, buying behavior, industry movement, channel share, GRP delivery, NGRP CPRP and NCPRP analysis.Collect information on what is happening in the media scene.Maintaining good relationship with TV, Radio & print media

 Providing media services to Berger, MasterCard, Apex, Meghna, Godrej, Shalimar, City Group Preparing and Participating several media pitch presentation for client hunting. Provided media & PR services to P & G, Samsung, Rohto, Heidelberg Cement, Transcom, New Zealand Dairy, Runner Group, Premier Bank, Fast Corporation etc.  Managed Contacts and Clients Regular market research on media expenditure, buying behavior, industry movement, channel share, GRP delivery, NGRP CPRP and NCPRP analysis. Collect information on what is happening in the media scene. Maintaining good relationship with TV, Radio & print media

 Prepared media buying cost estimate/plan for Berger, LG, ROHTO, Apex, Kallol group, New Zealand Dairy etc. Provided PR coverage to P & G, Berger, Apex, Transcom, New Zealand Dairy, Runner Group, Premier Bank, Brac Dairy etc.  Managed Contacts and Clients Regular market research on media expenditure, buying behavior, industry movement, channel share, GRP delivery etc. Monitoring media releases. Collected information on what is happening in the media scene. Maintaining good relationship with TV, Radio & print media Dealing with incidents as and when required.

 Prepare media buying cost estimate/plan for Berger, ROHTO, Apex, Kallol group, New Zealand Dairy etc. Media plan execution for P & G, Berger, Apex, Transcom, Kallol group, New Zealand Dairy, Symphony Mobile, KY steel etc. Television & Radio Booking (BTV all procedure).  Send necessary input materials to media seller. Ensure collection of media releases related certificates/contracts. Collect information on what is happening in the media scene. Provided PR coverage to P & G, Apex, Transcom, New Zealand Dairy, Runner Group, Premier Bank, Arong milk, Super Max etc.  Maintaining good relationship with TV, Radio & print media

 Media plan execution for P & G, Apex, Transcom, Kallol group, New Zealand Dairy, Symphony Mobile, Super Max, Hemas, Vasmol, KY steel etc. Provided PR coverage P & G, Apex, Transcom, New Zealand Dairy, Arong milk, Super Max Maintaining good relationship with TV, Radio & print media

Responsibilities: Assisted event planning, budgeting and coordination  Generate innovative Ideas for the event Executed event plan Dealing with incidents as and when required. Backward linkage and follow up with the suppliers, service providers  Event: Assistant coordinator: • Trust Bank investment Ltd. Launching• Rangs power dealers meet at Bogra• National SME women entrepreneur award 2010• Samsung brand shop launching